Google Keyword Planner is a free keyword research tool and a component of the Google Ads program. It can find new keywords, estimate their search volumes, and figure out expenses to target them. One can employ Google Keyword Planner to find keywords for their SEO plan. Yet it is strictly a PPC (pay-per-click) advertising tool. The goal of the Keyword Planner tool is to help marketers in finding relevant keywords and data for specific keywords, such as search volume, competition, and ad cost. The ideal place to start if you are fresh to search engine marketing is keyword research. Google's Keyword Planner is a terrific resource to get you started if you think about using Google Ads or are already using it. Learn how to set up and use Keyword Planner for SEO and PPC in the sections below.
Why Is Keyword Research Important? What Does It Mean?
Keyword research is one of the most crucial aspects in optimising your website to perform well in the SERPs. It can help you if you are new to search engine marketing. Finding well-known words or phrases that are essential to your company or sector is a key component of keyword research. This will help you determine what to rank for. Many firms begin by creating a list of important keywords for their industry. But once you have this list, you must start deciding which keywords will be best for each of your particular campaigns and website pages. You may better grasp the demand for certain words and how challenging it would be by carrying out keyword research.
What is Google Keyword Planner?
You may select keywords to include in your Search Network campaigns via Google's Keyword Planner. It is a useful free tool that enables you to find keywords that relate to your company, as well as the average monthly searches they receive and the expenditures attached to targeting them.
Uses for Google Ads Keyword Planner include:
Finding fresh search terms
Observing the monthly average of keyword searches
Aiding in cost determination
The development of new search ad campaigns
How Can You Set Up An Account With Google Keyword Planner?
1. You have to operate a working Google Ads account to use Google Keyword Planner. After that, click "Tools" in the upper-right menu to see the tool in the Google Ads interface.
2. You must first register a Google Ads account if you don't already have one. You should not have to spend more than a few minutes on it.
3. Go to the homepage of Google Keyword Planner, click "Go to Keyword Planner," and then tap "New Google Ads Account":
4. To bypass the entire Google Ads account settings, select the "Switch to Expert Mode" option in the section below.
5. You will next be able to provide information about your Google Ads campaign. Once more, selecting "Create an account without a campaign" will speed up the process.
6. Choose one of the two options that appear once you're on the Google Keyword Planner screen. Use the "Discover new keywords" option in the keyword planner to locate new keywords for SEO.
7. Following that, you only have to enter an initial term (or several seed keywords), alongside your target area and language.
Finding Fresh Keywords
When you start looking into possible campaign keywords, Keyword Planner may give suggestions for related keywords. This is excellent if you are sure of where to look for keywords for your sites.
View Monthly Searches On Average
Viewing the probable monthly keyword searches is another advantage of using Keyword Planner. For your campaign, it is crucial to know how often people are searching for keywords that involve your sector. As they tend to be more competitive, you wouldn't want to target terms that nobody is looking for, but you also wouldn't want to target terms with a high search volume.
Calculate Keyword Costs
Another crucial factor you must consider for your campaign is the cost of the keywords you want to target. But, Term Planner gives you the average cost for your ad to appear on searches for a term, making it easy to select the phrases that best fit your strategy and budget.
Because there is fierce competition for certain terms, charges are often greater if the average monthly search volume is higher. It is often the opposite if the average monthly search volume is smaller. But outliers are depending on the sector you are in. But keep aware that several variables, like your keywords, your budget choices, and your Quality Score, will affect how much your ads will cost.
Is Google Keyword Planner An Accurate Tool For Finding Keywords?
Although it is a fantastic tool for PPC, SEO uses are somewhat constrained. The Google Keyword Planner isn't the only free keyword tool available. If not to data, but at least in terms of UX and usability. Professional keyword research tools will also offer a lot more information and features that are suited to SEO requirements.
Can Anyone Use Google Keyword Planner For SEO?
GKP is a potent tool that PPC experts and SEOs often use. It provides vital information that many other tools may only hope to provide.
The following information is now accessible in Google Keyword Planner:
Quantities or ranges of exact monthly searches
up to 2014, historical search traffic
Volumes of mobile searches
term suggestions based on your primary seed term
Google Ads competition
Preferred bids
Share of ad impressions
estimations for clicks and impressions based on your bids
Location and device forecasts
average position and impression share organic
Conclusion
Now you know how to filter and use every tool that comes with Keyword Planner. You will better analyse the keywords in the ideas section and locate the ideal possibilities for your campaign strategy. Keyword Planner is a great deal useful tool for finding fresh approaches to connect with users and potential clients, whether you're using it for SEO or paid advertisements.
If you are new to search engine marketing, keyword research is the greatest place to begin. If you're considering utilising Google Ads (formerly known as AdWords) or are already using it, Google's Keyword Planner is a great place to start. Learn more about Digital Marketing through the course offered by The IoT Academy!
Advanced Certification in Applied Data Science, Machine Learning & IoT By E&ICT Academy, IIT Guwahati
9 months
Certification in Data Science and Machine Learning With Python By The
IoT Academy Noida
180 Hrs
