SEO in digital marketing helps websites rank higher on various search engine result pages in terms of visibility, helping brands in getting into the preferences of the targeted audience online. As an SEO marketer, you need to know what are things that need to be prioritized first keeping the business goals of the organization. In case you implement SEO for a website, it is important to carefully implement or avoid certain elements that can make you succeed in the long run. In this blog we are going to discuss the dos and don’ts of SEO to improve your website.
Dos of SEO To Improve Your Website
1. Do Use Relatable Keywords
You have to focus on using related keywords for any piece of content on your website. Focus on using long tail keywords. Whenever you create content for your SEO website, make sure it has a primary target keyword for which you’re trying to get it to rank.
It is best if you manage to find a few related keywords. Use the tool KeywordsFX for the same. Keywords used in your content must relate to the title of your page. Search engines examine consistency, and so, add keywords only after thorough keyword research.
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Search engines attract users via the best pages in search results. These SEO pages are those which match best with users’ search queries. Remember, a website page that can answer users’ questions, and offers proper information generates higher traffic. So, you have to cover your blog posts with quality content.
Content that is well-written deserves the first-page position. You need to make sure that your web content is error-free, plag-free, and easy to understand. Create structured content containing headings and subheadings. Only such content is ‘quality content’.
3. Do Add Links Wisely
This is one of the most important SEO do’s and don’ts. To improve your website add links on your page. You have to include links in a manner that doesn’t look unnatural or excessive. Linking to third-party content is crucial as it helps the search engine understand what your content is all about. The search engine then places your website content in the most appropriate place amongst the complicated web of other sites on the internet.
When you link to other sites, focus on authoritative sites, sites with a high domain rating, and trusted/respected sites. Remember to opt for the exact anchor text. Anchor text is the words linked to the URL. Always include internal linking with your linking strategy.
4. Do Create the Best User Experience
You can increase your website ranking by optimizing user experience. Focus on writing content that includes breaks. Escape using enormous blocks of homogenous text. You must use bulleted and numbered lists. Add small paragraphs for every content on every page. Also, improve the user experience by including images in between paragraphs. All of these will create the best possible user experience.
5. Do Focus on Structured Data
A search engine like Google can understand coded structured data format better. It can read the code & use it for displaying search results in a comprehensive style. You must look up SEO techniques on Google that focus on the structured data format. On-page optimization is a search engine optimization (SEO) strategy that forms the structural elements of a website. This tactic enhances the website’s search engine visibility and reach.
6. Do Add Keywords Maintaining Keyword Density
For your website to rank higher, it is quite important to incorporate your researched and selected keywords strategically. You have to escape keyword stuffing into your blog post. Try to keep your keyword density between 0.5 and 2.5 percent in the blog post. So, if you create a blog post of 1000 words, your keyword should appear between 5 and 25 times. Include keywords in your SEO title, Meta description, and Section headers.
7. Do Track Site Metrics
Any of the other SEO do’s and don’ts won’t be helpful if you fail to verify whether they’re working for you. Once you follow all the do’s, match site metrics. Tracking Site Metrics lets you know where to improve. It tracks conversion rate, traffic flow, bounce rate, and click-through rate. You can use the Google Analytics tool or google webmaster tools to monitor and track your links/matrices.
Don’ts of SEO To Improve Your Website
1. Don’t Neglect Social Media
Social media is a ranking factor that offers huge advantages for your page. Don’t forget to use social media for sharing links. Also, don’t forget that social media channels are the best search engines. It is social media that offers better opportunities for users to check out your web page or blog. Don’t neglect off-page SEO. Off-page search engine optimization is about link building, social media, and local SEO.
2. Don’t Consider Slow Page Speed
Users don’t have patience and so expect website pages to load in three seconds or less. So, don’t allow for slow page speeds. Make sure that none of your content pages take longer than three seconds to load. Don’t let the page speed get slow on your website. To speed up the landing speed, you can improve your server response timings, compress images, and limit your redirects.
3. Don’t: Create Unnatural Backlinks
As a website owner, you don’t have to create too many unnatural links to your website for faster rankings. Google can take manual action in response to these unnatural backlinks.
4. Don’t Ignore Voice Search
Users these days are interested in using hands-free technology to complete tasks online. Hence, don’t avoid using voice searches on your website. These voice searches offer a better conversational experience. Use conversational keywords, upgrade your mobile-friendly website, and use schema markup to optimize for voice search.
5. Don’t Build Uncrawlable Site
Avoid making your sites uncrawlable otherwise all your efforts to rank higher fail. You have to avoid including an incorrect line in robots.txt. Make sure your website isn’t badly configured, and also avoid a mistake in the meta tags. Don’t forget to update your sitemap regularly. All of this helps search engines crawl your website properly.
6. Don’t Exert Black Hat Strategies
Black Hat Strategies like Cloaking are not good for your website. Cloaking is the process of setting up a special code on your website page. Remember, cloaking violates Google’s quality guidelines. So, if you use black hat techniques, your website might get banned and dropped from the search engine index.
7. Don’t Neglect Responsive Design
None of the other SEO do’s and don’ts would be of any help if you neglect responsive web design. Don’t avoid writing content that comes with responsive design. You can rank higher only if your website is optimized equally well on both desktop and mobile devices.
Conclusion
We hope this blog has helped you in better understanding of SEO. These are the dos and donts you need to stick to for improving your website visibility in search engines result pages. Just follow the above-mentioned points and enjoy a better ranking for your website.
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