The world has come a long way with the help of technology. Natural Language Process is one of the gifts of technology in the millennial world. Understanding NLP is futile without reference to Artificial Intelligence (AI). Hence, the extensive use of AI has also made a room for the NLP to breathe in business. A common question that wraps around the head of many prospective business visionaries is,
What is the Natural Language Process?
The vast majority of human actions are accomplished via the use of language either spoken or technical. There is a growing need to grasp the Natural Language Process in business as technology continues to make communication techniques and platforms more accessible.
Even if we don't recognize it, NLP is all around us. The spell check or the auto-correct in your phone is a classic example of NLP applications in AI. No matter how low their performance level is, NLP apps are already helping us carry out many of our day-to-day tasks,
How are AI and NLP related?
NLP is a daughter component of AI that has already made a substantial place in business. Even though businesses depend on data, the vast majority of information is unorganized and hence unavailable. The Natural Language Processing (NLP) rolls in here
Some of the NLP applications in AI include the following:-
" The ability to be sarcastic and ironic in communication is a human trait. Because sentiment analysis can be done in real-time, you can keep an eye on social media mentions and take action before things get out of hand. Your organization will be able to detect the pulse of your consumer's thanks to this use of NLP.
In addition, it enables you to assess the customer's response to your most recent digital marketing strategy. Companies may use sentiment analysis regularly to have a better understanding of their company.
" We can all agree that the HR department plays a critical role in a company's success by hiring and recruiting the proper people. Their job can be made easier with the use of Natural Language Processing. The names, talents, locations, and educational histories of candidates may be extracted using methods such as information extraction and named entity identification by HR specialists.
" NLP application Text Summarization extracts the most relevant information from a piece of text. Reduce the amount of time spent poring through news articles, court documents, and scientific publications. Extraction-based summarization extracts key phrases and creates a summary without adding any additional information.
" An essential tool for gauging a company's success is the survey. Survey research plays a critical role in helping organizations improve their goods, whether it's receiving input on a new product or gauging customer service effectiveness.
" One of the earliest NLP applications in AI is neural machine translation, which is still important in 2021. To speed up communication with its partners, a neural network is used in machine translation. An encoder, a bidirectional recurrent neural network, converts a source phrase into vectors for a decoder. As we can see in Google Translate, this helps to forecast words in the target language.
" NLP has made it feasible to undertake copywriting, a process that requires creativity and is done while keeping in mind the brand's goal. It aids in the expansion of companies by enhancing their use of content marketing. Natural language processing is being used in the business sector to generate marketing material that is in line with the brand's voice and also gives information on specific messages that appeal to the target audience.
" As a result of speech recognition, computers can read and understand human speech. Virtual assistants, voice-to-text, translations, emailing, and more all employ speech recognition in a variety of ways. It is utilized in search engines so that users may speak the name of their search needs and get the required result, making our job simpler than typing out the whole command. Using NLP and speech recognition, a voice assistant can interpret a user's spoken instructions and respond appropriately.
" A Chabot is computer software meant to help a user around the clock and answer any questions that the user may have.
The last two have been most common in NLP use cases that have made it place not only in business but in every aspect of mens life. Natural Language Understanding (NLU), Semantic analysis, and other subfields of NLP are evolving as a result of the growth of technology, which helps to grasp the intended meaning of a voice or text using complicated algorithms. NLP is one of the most prominent areas of research in AI because of its widespread use and its success in streamlining human-machine interaction in a hassle-free manner.
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