Top 10 Difference Between CPC vs PPC in Digital Marketing

Written By The IoT Academy
Published on February 13th, 2024

In digital marketing, it is crucial to understand the distinction between CPC (Cost Per Click) and PPC (Pay Per Click). Even though they sound alike, they’re quite different. Understanding the difference between PPC and CPC is important because it can affect how you advertise and spend your money. In this guide, we’ll go through the top 10 difference between pay per click and cost per click. This will help you make smarter decision for your marketing campaigns between CPC vs PPC.

Table of Contents

Definition of CPC vs PPC

CPC, short for Cost Per Click, is a way advertisers pay in digital ads. Where they pay each time someone clicks on their ad. As well as It is used a lot in places like Google Ads and Bing Ads. Advertisers bid on certain words, and their popularity depends on how much they pay for each click. However, how relevant their ad is, and how good it is overall.

PPC, which stands for Pay Per Click advertising where you pay each time someone clicks on your ad. However, It’s used on many online platforms like search engines, social media sites, and display networks. In PPC, advertisers bid on keywords related to their audience, and how much they do PPC marketing depends on their popularity. How relevant their ad is, and how good it is overall.

CPC vs PPC Payment Structure

In CPC (Cost Per Click), advertisers only pay when someone clicks on their ad. They don’t pay for just showing the ad. This helps them see how well their ad is working to bring people to their website.

In PPC (Pay-per-click), advertisers pay whenever someone clicks on their ad. They don’t pay just to show the ad. This helps advertisers know how well their ad is doing in getting clicks and bringing people to their website.

Keyword Targeting

In the realm of CPC vs PPC, CPC (Cost Per Click), advertisers pick keywords related to their business. They say how much they’ll pay for each click on their ad triggered by those keywords. As well as where the ad shows up depending on factors like the bid amount. How relevant the ad is, and its quality score, making sure it reaches the right people.

In PPC (Pay Per Click), advertisers choose words related to who they want to reach. However, They say the most they’ll pay for each click on their ad when someone searches for those words. Other things like how well the ad fits the search and its quality help decide where it shows up. Making sure it gets to the right people on different online sites.

What is the Difference Between CPC and PPC?

Cost Per Click vs Pay Per Click are two closely related concepts in online advertising, but they refer to slightly different aspects. Here are some common differences between PPC and CPC:

Aspects	CPC (Cost Per Click)	PPC (Pay Per Click)
Definition	Payment model where advertisers pay for each click on their ad.	Advertising model where advertisers pay each time their ad is clicked.
Pricing	Emphasizes the cost incurred per click on the ad.	Focuses on the action of paying for each click on the ad.
Focus	Fixed price per click, regardless of the outcome.	Payment is contingent upon the actual click on the ad.
Control	Advertisers have control over the amount they are willing to pay per click.	However, Advertisers control their budget and bid amount for clicks.
Flexibility	Offers flexibility in budget allocation as it’s based on clicks.	Allows advertisers to adjust bids and budgets based on performance.
Risk	Lower risk for advertisers since payment is based on clicks.	Advertisers bear the risk if clicks don’t convert into desired actions.
Strategy	Useful for campaigns aimed at driving traffic to a website or landing page.	Appropriate for campaigns with specific conversion goals beyond just clicks.
Optimization	Generally, it Focuses on optimizing ad placements and targeting to increase click-through rates.	Requires optimization of keywords, ad copy, and landing pages to improve conversion rates.
Performance	The number of clicks received primarily measures performance.	It is evaluated based on conversion rates and return on investment.
Examples	Google Ads, Bing Ads.	Google Ads, Facebook Ads.

Conclusion

To make your online Ads campaign work best, it’s important to know the differences between CPC vs PPC. As well as, whether you care more about getting clicks or making sales, managing your budget, or handling risks. Picking the right type of Google Ads can affect how well your online plans work. However, Using what you learned here can help you choose better and get more out of your online ads.

Frequently Asked Questions

Q. Is PPC and CPC the same?

Ans. PPC (Pay Per Click) and CPC (Cost Per Click) are similar but not exactly alike. In PPC, advertisers pay whenever someone clicks on their ad. CPC, however, is about how much they pay for each click. Both involve paying for clicks, but they’re different in how they’re used in digital advertising.

Q. Why is CPC better than CPM?

Ans. CPC (Cost Per Click) is better than CPM (Cost Per Mille) because with CPC, advertisers only pay when people click on their ads. Moreover, Making sure they get something for their money. But with CPM, advertisers pay for the number of times their ad is shown. Even if nobody clicks on it, might not give them as much value.

About The Author:

The IoT Academy

The IoT Academy as a reputed ed-tech training institute is imparting online / Offline training in emerging technologies such as Data Science, Machine Learning, IoT, Deep Learning, and more. We believe in making revolutionary attempt in changing the course of making online education accessible and dynamic.