Difference Between Google Ads And Google Adsense

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Published on April 27th, 2023

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Table of Contents

Introduction

What sets these two Google products apart from each other? A system called Google Ads enables businesses to bid against one another for advertising space in Google search results and on other Google-affiliated websites. Publishers and website owners can sell ad space to companies using the AdSense system. In other words, AdWords is free, but AdSense has the potential to be rewarding in terms of money. The key difference is that publishers use AdSense while advertisers use Google Ads.

Google's two ad networks, Google Ads and Google AdSense, are explained to those new to search marketing. What sets Google Ads apart from AdSense, and which approach is ideal for you given your goals? Know which one would be most suitable for your website’s success?

What Are Google Ads?

To increase traffic to their websites, advertisers can place bids for ad placements using Google Ads, known as Google AdWords in the past. There are two possible locations for these placements. One is the Google Display Network (the network of websites, applications, and other online properties that display Google display advertising). Second is the Search Engine Results Pages (SERPs) of Google.

Users can post adverts using Google Ads on websites with material not found in search engines, such as Google.com, the Google Search Network, and the Google Display Network. Businesses use Google Ads to send targeted visitors to websites with the hope that some of this traffic will lead to purchases. Advertisers pay Google a certain amount for each ad click.

Publishers can use Google AdSense to display advertisements on their websites and other "real estate" in exchange for a "commission." These publications are a part of the Google Display Network, which advertisers can access through Google Ads.

Publishers can monetize their websites or blogs by collecting revenue from suitable Google Ads advertising which appears close to their content using the AdSense programme. The publishers receive a little payment each time one of these adverts is clicked. If your website sees a considerable level of traffic, this could be a simple way to generate income from your material.

Our Learners Also Read: What are Google Ads?

Feature	Google Ads	Google AdSense
Payment expectations	By establishing largest bid levels for their keyword terms, Google Ads advertisers can get a basic notion of how much money they'll pay.	AdSense publishers make their own money. For more precision, they have no control over the costs associated with the clicks or impressions on their ads. But, they can strive to earn more money by creating websites for a cutthroat sector of the market and boosting traffic to those sites.
Ad design flexibility	There is a lot of versatility for Google Ads advertisers when they refer to their ad text.	Publishers for AdSense advertising can not alter the text of the ads that appear on their website.
Ad limit per page	On Google, the Google Search Network, and the Google Display Network, Google Ads advertisers can display their ads only once.	AdSense publishers are limited to placing three content advertising, three link ads, and two search boxes (which, when used, offer targeted text-based advertisements) on each of their pages.
Ad optimization options	It is necessary that you optimise your advertising on time using the many tools and settings that Google advertising offers. When it comes to reaching the correct audience, focusing on particular areas, devices, and demographics, as well as offering an excellent user experience, well-optimised advertisements have a greater success rate.	AdSense does not offer an optimising option. The advertisements appears according to your audience rather than by your predetermined values because you reserve space for marketers on your website.
Ease of setting up an account	You can create a Google Ads account with ease. After creating a Google account and logging in to Google Ads with your Google account email and password, you need to enter your desired time zone and currency.	AdSense registration requires further steps. An application must be sent together with your: The website's URL Script used on the website. Private or Commercial Account Type. Address, Name, and Phone number.

Can you use Adwords to market your website and increase traffic to your AdSense ads to earn money? NO. In the past, this was true, but not any longer.

In the past, some marketers would use Google Adwords to drive attention to a website before inserting Adsense advertising to increase clickthrough rates and benefit from the difference between Google Adwords costs and Adsense earnings.

A Brief Review

Let's review our discussion so far:

Publishers can use AdSense to earn money by showing advertisements on their websites.
For advertisers who want to promote their goods, services, or brand, Google Ads is available.
Publishers receive payment from AdSense for showing ads, while advertisers pay Google Ads to show their ads.
AdSense doesn't have a cap on the number of ads as long as they aren't too many. But Google Ads only displays one ad at a time.
Both AdSense and Google Ads offer a variety of advertising options.
In Google Ads, optimisation is crucial, but it's not an option in AdSense.
The Google AdSense programme draws publishers contrary to the Google Ads programme, which draws advertisers.
Marketers use Google Ads to drive more visitors to their websites, publishers use Google AdSense to monetise their current traffic.

Conclusion

You now know the difference between Google ads and Google AdSense. The ads that AdSense displays on publishers' websites are not optimised for most return on investment, in contrast to Google Ads. Google Ads allows search advertisers to tailor their ad campaigns. In other words, how well a publisher places advertising on their website and how skillful marketers can write their ads determines how much money they can make using AdSense.

In the same way that they do for search ads, advertisers compete for publishers' ad space in the Google Ads auction for display ads. A publisher's content contains the same or related keywords as those they are bidding on. Here Google sells their ad space to the highest bidder and pays the publisher a little percentage of the bid. The bidder gets payment whenever someone clicks the ad on their website. Join The Digital Marketing Course by The IoT Academy for more knowledge!

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