Times have changed and now people are using the internet for every single query. They believe the internet has all the answers with ample amounts of information lying out there. We just need to type a keyword on the search engines and there we have lots of related blogs appearing on the top. How does that happen? All thanks to what we call as SEO( Search Engine Optimization)
Are you a fresh college graduate looking to pursue a career in SEO? Do you want to earn a lucrative salary as an SEO specialist? Are you still confused about the factors on which SEO Specialist salary depends? Then this blog will guide you well.
What is Search Engine Optimization?
SEO is the process of augmenting or improving your website visibility and ranking it better on various search engines. A career as a SEO Analyst is often described as a professional who analyzes and researches major keywords and other marketing strategies for improving the search volume of the content, fetching more traffic to the web page. So, if you are considering a career in SEO, let us first understand the factors determining SEO specialist salaries in India.
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Several factors determine the SEO salary statistics. The major factor is your qualification and designation. SEO executive salary in India largely depends on the geographical location of the work. Pay scale for search engine optimization experts would differ with the cost of living. If you question which cities offer the highest-paid SEO jobs in India, they’re Mumbai, Delhi, Bangalore, Chennai, Hyderabad, and Pune.
What Does an SEO Specialist Job Description Appear to Be?
The SEO job description accommodates experts with key duties and responsibilities for their company. An SEO specialist has to optimize copy and landing pages for search engine optimization. He/she also needs to perform ongoing keyword research & keyword discovery.
In India, a search engine optimization (SEO) specialist is also called an SEO Expert or SEO Consultant. Some of them work as freelance independent consultants while others opt for permanent job roles for an SEO agency.
Factors Determining SEO Salary in India
1. Work Experience
It is one of the most important factors on which SEO Specialist salary depends. SEO specialists who have more work experience enjoy a higher salary package. Employers are desperate to recruit those candidates who are experts in SEO strategies. This helps the company grow with its value additions. So, gain work experience and demand lucrative salary packages.
2. Educational Qualification
Education is another factor that determines search engine optimization salary range. Such candidates who qualify for digital marketing, information technology, or a related field are eligible to boost their starting salary. So, if you are planning to dig deep into a career in Digital Marketing, consider getting top academic rankings.
3. Expertise
SEO executive salary in India largely depends on your expertise. You have adequate work experience in SEO, but it is your expertise that shows how well-versed you are in SEO. Such individuals who learn from their experience can only become SEO experts. For a beginner in SEO, it’s always advisable to begin at ground level. Try learning search engine optimization, skills, and techniques if you are paid less salary. Slowly and gradually, you will gain experience which eventually increases your salary range.
4. Geographical Location
An SEO salary is also determined by the geographical location of the work. Pay scales vary with the cost of living. Those SEO executives who live in Delhi, Mumbai, Bangalore, Hyderabad, and Pune earn lucrative SEO salaries in India.
5. Designation
Any SEO job domain is influenced by designation. And so, designation determines your average annual salary figure. Every industry has some particular set standards for every designation to determine SEO salary in India. Remember, it’s your work experience and expertise that will lead to a new designation that further defines your salary figure.
6. Niche
Niche is also one of the factors that control SEO specialist salaries in India. Such SEO executives who choose to hold up to the upmarket niches like the home service industry, gambling, etc. are paid more. Moreover, if you use your SEO skills to help small local business owners get more local incoming traffic, you are sure to earn a lucrative salary.
7. Skills & Past Performance
Your knowledge, expertise, and past performance decide the average annual salary package as an SEO executive. Employers analyze your skill sets and past performance to pay more or less than the average SEO compensation for your position.
To earn more, gain hands-on expertise with SEO tools. Try to gain an in-depth working knowledge of programs like Search Console, and Google Analytics. You can charge high irrespective of not having many years of experience. You just need to focus on previous accomplishments and how to consistently improve your talents.
8. Employment Type
The type of employment is also a factor that determines the average SEO specialist salary. As an SEO specialist working as an employee full-time, you can make a restricted salary figure. But, if you manage to build up your own SEO company or work as an SEO owner/SEO freelancer, you will earn more.
9. Company’s Size and Revenue
The size and revenue of a company decides the salary of its employees. So, before considering joining a firm as an SEO specialist, it is important to consider the company’s revenue condition. A company that is growing in terms of revenue helps you enjoy a lucrative salary and enhance your SEO skill sets.
Conclusion
We hope this blog has helped you in understanding about different factors based on which SEO Specialist salary depends. An SEO Analyst can have a flourishing career based on these factors. For more details about SEO and how it functions, it is advisable to enroll for an online digital marketing course so that you have your fundamentals clear.
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