Google My Business (GMB) – How to List My Business on Google?

Written By The IoT Academy
Published on January 30th, 2024

Building online relationships, and staying competitive is crucial to grow your business in the digital age. However, this can be achieved by generating an effective Online presence. Online presence refers to the overall visibility of individuals and businesses on the internet. It allows them to connect with a wider audience, establish credibility, and ensure easy accessibility of information online. Google provides a free tool, Google Business Profile (formerly called Google My Business) that aids in achieving online visibility.

In this blog, we will understand key concepts of GBM and its benefits in today’s realm. Moreover, you will get to learn about its working and procedure to add business online.

Table of Contents

What is Google My Business?

If you want to add business to Google, create a Google Business Profile. It functions as a virtual storefront, enabling businesses to share vital information such as their address, contact number, operating hours, and visual content. When individuals search for a particular business or service on Google, these profiles appear in the search results, simplifying locating and engaging with local businesses for customers. It serves as a straightforward method for businesses to exhibit their particulars and create a favorable initial impression in the online realm.

Benefits of Google My Business

Creating and managing your Google Business Profile is completely free of charge. Moreover, you can derive numerous benefits from it without spending a single penny. Listed below are benefits that encourage people to add business to Google:

Enhanced Visibility: Creating a Google Business Profile significantly increases the chances of your business being featured in local search results. So, when potential customers search for a product or service you provide in a specific geographic area, your offerings will be prominently displayed.
Integration with Google Maps: Your business location will be visible on Google Maps. Thus, making it convenient for customers to locate your physical store or office.
Contact Information: Google My Business allows you to provide essential information such as your business address, phone number, and website. Additionally, you can specify your business’s operating hours, enabling customers to know when you are open. It gets easy for potential customers to get in touch with you.
Customer Reviews: Customer reviews establish credibility and trust. GMB enables users to leave feedback about your product or service. Positive reviews attract more customers while addressing negative reviews shows your dedication to customer satisfaction.

Moreover, listing your business to Google offers you a platform to show your products, services, and the ambiance of your business. Additionally, it is a mobile-friendly and cost-efficient way to reach your potential customers.

With the given advantages, you may be curious to know the workings of Google Business Profile.

How Does Google My Business Work?

GMB works in different stages. Here’s an overview of how GMB works:

GMB facilitates customer interaction through reviews and ratings. Customers can leave feedback, and businesses can respond, fostering engagement and demonstrating a commitment to customer satisfaction.
You get regular insight into user behavior and interactions with business profiles. Businesses can access data on how customers find their business, their actions, and other metrics to make informed decisions.
Businesses can enhance their profile by adding photos and videos that showcase their products, services, and business environment. Google Business listing also allows businesses to create posts similar to social media updates for promotions, events, or general announcements.

Now you are wondering, how can I list my business on Google? Don’t worry. Below is a quick setup guide.

How Can I Add My Business to Google?

Here’s a step-by-step guide on how to make and use Google Business Account:

Visit the Google My Business website (type https://www.google.com/business/ in search engine).
If you don’t have a Google Account, Sign in or Create a Google Account. Otherwise, sign in with your existing credentials.
Once signed in, you need to enter your business details. Click on Manage Now and enter your business name. If your business name doesn’t appear in the suggested options, click Add your business to Google.
Next, you have to specify the location of your business. If you have a physical storefront or office, enter the address. Or, if you operate online or don’t have a physical location, you can still enter your service area.
Further, choose the most relevant category for your business. This helps Google understand what your business is about.
Enter your accurate and up-to-date business phone number and website URL.
Follow the instructions provided by Google for the verification process. Google will verify that you are the owner of the business. This can be done through a postcard sent to your business address, a phone call, or email.
After verification, log in to your Google My Business account and optimize your business information. Add details such as business hours, additional phone numbers, business descriptions, and photos.
Regularly check your GMB dashboard to manage and update your business information. Respond to customer reviews and add new photos or posts to keep your Google Business listing fresh.
Explore and use additional features from Google Business Profile, such as creating posts, adding products or services, and monitoring insights to understand how users interact with your business listing.

This is a complete know-how to add business to Google.

Wrapping Up!

Hence, this was a comprehensive blog to help you generate online visibility through Google Business Listing. In the digital age, online visibility and recognition is very important. Therefore, if you are also engaged in business, make a Google Business Account and connect to customers online.

Frequently Asked Questions

Q. How to start a business?

Ans. Starting a business involves careful planning and execution. It is a multi-step process:
1. Idea Generation and Research
2. Create a Business Plan
3. Legal Structure and Registration
4. Finances and Funding
5. Build a Brand
6. Marketing and Sales
7. Set Up Operations
8. Launch Your Business

Q. Is Google My Business free?

Ans. Yes, GMB is a free tool provided by Google to help businesses manage their online presence on Google.

About The Author:

The IoT Academy

The IoT Academy as a reputed ed-tech training institute is imparting online / Offline training in emerging technologies such as Data Science, Machine Learning, IoT, Deep Learning, and more. We believe in making revolutionary attempt in changing the course of making online education accessible and dynamic.