Without altering the source code of your website or mobile application, Google Tag Manager, a free tag management tool, enables you to deploy and manage marketing tags (code snippets or tracking pixels). With the help of the free Google Tag Manager (GTM) tool, you can set up, save, and manage marketing tags on your website without having to change the source code. Small pieces of code called marketing tags are used to track user activity and gather information. The image of a marketing tag that comes with Google Analytics and other Google products is the one that appears the most often. The Meta Pixel code, Google Analytics event codes, Google Ads conversion scripts, and remarketing tags are other popular instances. You may update the tags and codes you already have on your website in several ways with the Google tag manager extension. This post will explain Google Tag Manager, its advantages, and how to use it to streamline your tasks.
How Does Google Tag Manager Work?
Making decisions about your website is simple with Google Tag Manager since it can assist collect and organise analytical data, keeping everything you require close at hand. You can avoid spending time and money hiring expensive developers by keeping track of all the scripts you use on your website. Every other code on a website often needs to be modified whenever one code needs to be altered. You won't have to endure this drawn-out and tedious process while using our program. GTM is made up of various parts, which will be covered in more detail. Tags, triggers, and variables make up its composition.
A tag is a piece of code that is used to submit data to Google Analytics or other third-party apps where data is tracked. The variables are the conditions under which the data is collected, and the trigger is the action of all signals that the data has to be collected. The setup process is much easier with Google Tag Manager because you no longer need to insert each code on its own into your files.
It may help you with site analytics for things like marketing, monitoring consumer conversion rates, and other things that are crucial to comprehend for every firm. This is a tool you should use because it is beneficial for development, analytical, and marketing purposes. Here is a simple Google tag manager example in action. Through Google Tag Manager, data migrates from one data source (your website) to another data source (Google Analytics). Given that all the code is kept in one location, GTM is useful when managing a large number of tags.
Here are some instances of some monitored events:
Link clicks
Button clicks
Scroll behaviour
Video views
Table of contents (TOC) clicks
Form submissions
Conversions
Shopping cart abandonment
Adding items to the cart
Removing items from the cart
File downloads
Call to action (CTA) performance
Custom events
What Is Google Tag Manager Vs Google Analytics
Google Tag Manager and Google Analytics are two separate programs with separate purposes. For you to get the most out of your relevant online insights, these technologies should work together rather than by itself, in other words. Here are the key variations in further depth.
1. Data can be transferred between different data sources with the help of Google Tag Manager, a data management tool. It is not a source of data in and of itself, though. It has no storage for data. But, Google Analytics is a data source that employs dimensions and metrics to collect a variety of data on a website, its users, activities, and devices. You can access the data for reporting purposes because it resides on the company's servers. Data sources besides Google Tag Manager are not used. Google Analytics does, though.
2. A database and Google Tag Manager are not the same things. It doesn't gather or store any analytical or marketing data. In contrast, Google Analytics functions more like a database. The data is obtained, processed, and reported on by Google Analytics in line with your setup settings (such as dimension scope filters and other parameters). Google Tag Manager, yet, is unable to check or take into account the data collected.
3. Both the reporting window and the API are available for data queries in Google Analytics. Whereas, data querying is not workable with Google Tag Manager.
4. Google Analytics is not essential to use Google Tag Manager. This also applies to Google Analytics, which is useful without Google Tag Manager.
5. To manage one or more tags, use Google Tag Manager. Online traffic data cannot be collected, analysed, or reported with this program. It cannot is not usable as a reporting tool in place of Google Analytics as a result.
6. Data about website visitors are often collected, assessed, and reflected upon using Google Analytics, but it is unable to manage one or more tags. Google Tag Manager cannot be replaced by Google Analytics as a result.
You may check the features of your Google tags, including those for Google Analytics, Google Tag Manager, Adwords Conversion Tracking, and more, using the free Chrome add-on Google Tag Assistant (Legacy). With the aid of Tag Assistant, you may change your tags and check if they work as intended. You may use Tag Assistant to find out all the tags that are present on any page by navigating to it. You will receive a report with details of any mistakes and recommendations for better.
Conclusion
You can use Google Tag Manager (GTM), an online application, to assist in adding tracking codes and gathering website analytics. Also, it can be used with Google Analytics to streamline the process of gathering this data. GTM has a tonne of wonderful features that are simple to use, and the best part is that it is all free! Through a single tool, the program can keep track of all your data, which is kept in one place. As a result, you won't need assistance from other developers, which can be very expensive. You can do the work independently and track everything that occurs on your website in real-time. The IoT Academy offers everything you need to start your Digital Marketing Career!
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