Digital Marketing for business has recently gained momentum because of its scope, applications, and career opportunities. The digital space has evolved massively in the last few years. There are currently close to 4.66 billionactive internet users worldwide and 65.6 % of the entire world’s population has internet access. Eying to the technological shift, businesses prefer to opt for a seamless blend of integrating technology and customers. In such a situation online marketing tends to help businesses to enhance brand awareness globally and in many other ways.
In this article, we will discuss digital marketing, its growth among marketers and the future of digital marketing in India. By the end of the article, you will get to know how web marketing is a huge opportunity for businesses to evolve globally.
How Much Time Do Indians Consume Being Online ?
Indians spend most of their time surfing through internet browsers and smart apps. Smartphone users reported having consumed 5 hours and 24 minutes on their devices-daily. This shows that the online time spent on smartphones seems the highest.
Elearning, ebooks, sharing posts on social media apps, binge watching, video gaming, and online transactions are some of the activities done online. Hence, the amount of time Indians spend online is increasing gradually. With such a craze of digital technologies India is on the way to becoming a dominant market for internet consumption.
Eying to all these surveys & reports, Digital marketing for business is an ideal approach to increase the consumer base, work for lead generation and return in investment. Very soon, every single brand and business will consider online marketing in India as the primary marketing strategy.
How to Use Digital Marketing For Your Business?
Below we have highlighted some ways via which businesses can use digital marketing for their growth.
1. SEO
SEO stands for Search Engine Optimization. It’s fundamentally a process of increasing and improving your site visibility on search engines like Google, Bing when people search for various products and services. The more visibility your web pages have in the search results, the more likely you will be able to get the attention of the targeted audience and build trust for the existing customers. The various types of SEO that business can make use of are namely- On-Page SEO, Off-Page SEO, Technical SEO, Local SEO, International SEO and more.
It is one of the most important types of digital marketing for business. Businesses rely on social media marketing for increasing brand awareness, business growth by enhancing their interaction with the targeted audience on different social media platforms like Linkedin, Facebook, Instagram, Twitter and more. It helps small-scale businesses reach their potential and target customers through reviews, feedback, and promotions.
3. Content Marketing
Content marketing is one the popular kind of digital marketing approach which is based on creating, distributing and as well as marketing valuable as well as relevant content to various platforms for attracting and retaining the targeted audience for driving maximum sales. Instead of pitching your content directly to your customers, you are putting it in front of them to make their own decision. It is being used by many leading brands such as P&G, Microsoft, Cisco systems and more. Examples of content marketing include – newsletter, podcasts, social media posts, videos and more.
4. Email Marketing
Email marketing is a kind of digital marketing or you can say direct marketing that makes use of emails for promoting your businesss products or services. The best part is you can make your customers aware of the new items, products by integrating it with your marketing automation efforts. It can also play a major role in lead generation, brand awareness by keeping the customers engaged and active.
5. Search Engine Marketing
SEM stands for Search Engine Marketing. It is a digital marketing strategy used to promote websites, business products, and digital services on search engines. This is a technique of placing paid ads on the top of search results on the internet. Businesses, here, just pay for advertisement placement of the business on the search engine results page.
SEM is also known as PPC Pay Per Click, where, whenever a person clicks on an ad of the business, money gets deducted from the business account. Remember, this is the costliest digital marketing strategy.
Trends of Digital Marketing India
Digital marketing is one of the buzzing topics discussed. Just a few years back, Artificial Intelligence (AI) was a dream. And now, AI is the heart of global business. Today, marketers acquire and sustain unique ways to effectively target their audiences. This is possible through a digital marketing strategy.
Some of the digital marketing trends that lead to the growth of digital marketing are as follows:
1. AI/Programmed Advertisement
AI Advertisement means reflecting human intelligence in machines that are programmed to think like humans. These ad systems are used to mimic their actions based on past user information. Historical data helps businesses learn from past experiences and make smarter decisions in the future. Businesses rely on Programmatic advertising to automate their ad buying. This also helps narrow down your audiences.
2. Voice Searches
Voice searches and Smart Speakers have already transformed the way people use search and optimize content over the internet. Voice searches are one of the most trending digital marketing strategies that offer new opportunities for online businesses. Voice search transformed the way that video is used for content marketing. Hence, today audio, video & voice searches are important to use conversational dialogue.
3. Customization
Customization and personalization are two of the most popular trends for the Future of Digital Marketing in India. The feature of customization/personalization plays a crucial role in the customer’s buying journey. How? Because this web marketing trend makes customers feel valued & connected one-to-one.
Customized advertisements and personalized notifications assist the audience to realize that the brand is putting more effort. This trend helps small-scale businesses grab targeted customers’ attention successfully.
4. Conversational Marketing
Conversational marketing is also known as conversation marketing. This is a responsive marketing approach. Hence, businesses and firms use this digital marketing strategy to drive engagement, enhance customer loyalty, multiply the customer base, and grow ROI/revenue.
Future of Digital Marketing in India
Digital marketing in India is in the developing stage. Yes, many businesses had already opted for online marketing strategies for promoting brand/service. But, some businesses are yet to fully understand & support the potential of digital channels for their marketing performances.
Eying to the speedy growth of the digital economy and an increasing number of internet and mobile users, we can predict digital marketing to play a significant role in the future. Moreover, with the popularity of digital channels, we expect a supplementary increase in the adoption of digital marketing techniques. In the years to come, we can expect unique digital marketing strategies like personalization, video content, programmatic advertising, etc. to become popular.
Customers are already getting comfortable with digital channels, so, the future of web marketing is popular, particularly in India. By 2035, Digital marketing will generate a more competitive digital landscape where businesses will have to shift to continuous innovations. To exactly perceive the future of digital marketing in India, we have to wait and observe. Just remember, digital marketing is a rapidly evolving industry that’s going to stay & get bigger and better.
Benefits of Digital Marketing in India
Preferable Options for Small Businesses: With digital marketing, you can now opt for marketing strategies as per your budget. It also helps you contact a large number of customers at a cheaper investment.
Online reputation management: An online business can survive only when it builds a flawless reputation. Digital Marketing helps you maintain the positive presence of your brand and services on varied platforms.
Expanding Audience Reach: Digital marketing for business allows business owners to target the audience to the fullest. Hence, it increases the potential chances for customers to spend time on social media platforms.
Conclusion
We hope this blog will help you in understanding about the growth of digital marketing in India and how you can make use of it for future business opportunities. In case you want to know about digital marketing in detail, its advisable to enroll for the Anudaksh Master Classes Certification in Digital Marketing and Analytics. There you will get to know about the core concepts of digital marketing in detail.
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