Python scripts are usually used for analyzing SEO. It automates repetitive tasks and saves time. It eases Search Engine Optimization efforts. Some SEO experts use Python for quick problem-solving. For instance, Data extraction
Preparation, Analysis & visualization of Machine learning and
Deep learning. There is a wide scope to explore the use of Python for SEO. It allows the users to improve marketing results. Also, it enhances the strategy of targeting and converting customers.
Read on to understand the role of Python in SEO.
Why Python For SEO?
Python is a widely used programming language popular in the technology industry. SEO experts also rely on it. They are now accepting Python to automate their work. You don't have to be a data scientist or any tech expert to understand Python. It has a simple syntax and a large library making it the preferred language to learn. You can easily apply it to your day-to-day technical SEO.
Python scripts are useful, with a lot of uses for Python in the world of SEO. You can create scripts to make the SEO more efficient. With plenty of Python scripts, you can make your life easier. You can easily find a script for checking your hreflang tags, robots.txt, and more.
It is a useful script to analyse the website. It is a multi-purpose website crawler. Python SEO analyzer can help in the following ways:
A quick analysis of basic SEO problems.
Many important ranking factors like page titles, meta descriptions, and on-page keywords can take advantage of an analyzer.
It is perfect for gaining a clear picture of any problems.
This analyzer can help with Word count, Page Title, Meta Description, Keywords on-page, Warnings, Missing title, Missing description, and Missing image alt-text.
2. Link Status Analyzer
The next way Python is applicable for Search Engine Optimization is by using a script. This script will crawl the website and analyze the URL status codes. It is called Pylinkvalidator.
For speeding up the crawling, you might need to install the libraries
like XML. It Speeds up the crawling of HTML pages. You may also need an event to enable a pylinkvalidator for using green threads. Another is charged for speeding up document encoding detection.
They are very useful for crawling larger websites. Also, they enhance the link status analyzer.
The script crawls the entire URL structure of a website. It is useful in analyzing the status codes of every URL. It can be a very long process for bigger websites. Therefore, it is recommended to use the optional libraries to speed this up.
With the help of the link status analyzer 'Pylinkvalidator,' you can
Show Progress, and crawl the website and pages belonging to another host. You can also only crawl a single page and the pages it links to. It also allows crawling a website with more threads or processes than the default. With its help, one can change user agents, crawl multiple websites, check robots.txt, crawl body tags, and paragraph tags
3. Keyword Ranking Computation
With the help of libraries like PyTrends and MatPlotLib, you can automate the keyword ranking positioning. Because of its effective results, Google Trends also use these libraries. They help to find the audience's interest in particular search terms with time.
4. Website Speed Optimization
For a large number of web pages on a domain, it is hard to test each one of them. Also, it is a very time-consuming process. The good news is that it can be automated by Python libraries. For instance Selenium, Pandas, and BeautifulSoup.
5. Using Analytics
Every SEO Expert uses one or the other analytics tool to track audience behavior and engagement. Here also, the role of Python cannot be denied. For example Google webmaster tool. It uses Python scripts to track and extract the data into many formats. These open-source libraries are useful in transferring data into document files.
6. Meta Tag Optimization
XPATHs are useful in extracting the meta tags from the customer's website. It helps in easy optimization. With the help of Python APIs, you can extract, title, description, alt, canonical, H1, and robot tags easily.
7. Quick Competitive Analyses
It is very important but difficult to keep an eye on competitors all the time. You need to check for their updates and launches. Python makes such repetitive tasks automated. For example,e fetching the details of competitor’s services.
Advantages Of Automating With Python
Although Python cannot imitate humans, its scripts can automate a large number of time-taking tasks.
These are the tasks you can automate with Python:
It helps in identifying user intent.
You can Map URLs before the migration.
Eases internal link analysis.
Perform relevant keyword research.
Optimization of images.
Below are the examples of machine learning models useful in SEO:
Evaluation of Content quality
Identification of keyword gaps
Gaining useful insights into user engagement.
Transcribing audio
Optimization of title tags.
Automation of meta description creation.
Conclusion
Python enables any SEO expert to spend more time finding useful solutions. They won't just be stuck with identifying SEO-related problems. Python handles that part and saves time. Many big organizations are working on using the tools for SEO using Python. The Python language community is rising at a great pace. Now SEO professionals can participate in that to do d solutions. In this age of automation, using Python can save you time. It makes the processes time-saving, creative, and fast. Hence improve your output with Python, and enrich your technical search engine optimization.
As a closure note, keep in mind that you don’t need to master Python to be a good SEO. But if you are interested then you can put into practice some Python scripts. It will improve your workflow and overall efficiency.
To learn Python, you can enrol in various courses offered by The IoT Academy. You can combine your Python knowledge with your current workflow to improve your productivity.
Advanced Certification in Applied Data Science, Machine Learning & IoT By E&ICT Academy, IIT Guwahati
9 months
Certification in Data Science and Machine Learning With Python By The
IoT Academy Noida
180 Hrs
