Digital Marketing How to Get Started.

Written By
Published on December 29th, 2020

How about we tell you that your
business can earn online? How about we tell you that your customers are
searching online for the products you sell? Digital Marketing can do that.

In this modern world, we are surrounded by digital
media. We use our smartphones, computers, tablets, TVs, and game consoles to
access the internet for all kinds of reasons. Everything we do is somehow
connected to the online world.

Let’s get started:

Table of Contents

What is Digital Marketing?

Digital Marketing is the medium used for the targeted,
measurable, and interactive marketing of products or services using digital
technologies to reach the viewers, turn them into customers, and retain them.
Online marketers leverage digital channels such as search engines, social
media, emails, and websites to help their clients connect with existing and
potential customers. Then proceed to collect data gathered from these
digital channels and look at the metrics to come up with a better marketing
strategy.

Why Digital Marketing is a must for businesses?

With global eCommerce sales anticipated to reach $4.5
trillion by 2021, the potential for online promotional activity is going to
increase.

With around 4.5 billion internet users worldwide,
digital marketing opportunity gives businesses the chance to reach people on
platforms where they spend a lot of time and money. Like Instagram and
Facebook. It also allows smaller companies to compete with their huge rivals,
allowing them to use data and insights to target customers.

Benefits:

1.
Local marketing: Online marketing allows business
owners to market their products and services online within the area diameter.
In fact, 60% of smartphone users have contacted a business directly using the
search results such as the “click to call” option on the SERP page.

2.
Global reach: The reach is not just limited to your
city but also globally. You can reach millions of people online worldwide.

3.
Trackable results: Nothing goes off the table when
marketing in the online world. Whatever tasks you do, everything will have data
and metrics that can have a look at. You can track various metrics for each
campaign. This includes impressions, clicks, comments, shares, conversions, and
more. It makes it easy for you to know how your campaign is performing.

4.
Ideal customers: How about we also tell you that you
can target relevant and ideal customers? Yes, digital marketing does magic. Out
of all the perks, the most significant advantage of online marketing is the ability
to target people specifically. You can define your audience by attributes such
as age, gender, occupation, interests, hobbies, and more. With platforms like
Facebook, you can get extremely specific to the audience you target.

5.
Higher conversion rates – If you have a website or a
page on Facebook or Instagram, then your customers are only ever a few clicks
away from making a purchase. Unlike other media which require people to get up
and make a phone call, or go to a shop, digital marketing can be seamless and
immediate.

Digital Marketing is a crucial part of the business
strategy. Reason being – The internet is now being used at a rate never
experienced before, and it is believed that COVID-19 is accelerating the
digital transformation of businesses rapidly. According to Forbes, 70% of
companies now either have a digital transformation strategy in place or are
working on one.

Companies with digital solutions can easily answer
customers’ queries online, rearrange budget spend or switch their ads’ targeted
audience.

Now that you have a better understanding of digital
marketing, it is time for you to consider how you can learn and leverage the
online world for your business good.