How much time do you think you spend on your electronic devices be it for navigating to a nearby dining place, surfing your social media handles or booking flight tickets. And how much of that happens online? Almost all of it. Since we are depending so much on online others also need to upgrade themselves.

Lets take an example of caf? on F.C Road, Pune but it has not yet updated its details online. Do you think new visitors will be able to reach that place? Possibilities are less. If the place is available online then one can not only know about the place but also navigate to it, promote it and also recommend it further.

Here is an article to know the importance of online marketing and top 15 reasons that reflect the importance of Digital Marketing in todays scenario:


1. Adaptable:


Digital marketing technology helps you set a daily budget so that you dont end up exhausting all your budget. And even if something seems wrong with the ads that can be changed anytime.

2. Cost Effective:


Marketing in the digital world depends on the advertisers funds. Even if you are a small business you can run ads as per your budget and set your daily expenditure.

3. Creates Brand Awareness:


Digital marketing helps in creating an online presence for your brand be it on google or social media. So when a user searches something related to your brand there will be chances that your brand will also pop up in front.

4. Reaches Customer at the right place:


People spend most of their time scrolling on social media and with digital marketing you can reach your target audience and engage with them or pitch your USP (unique selling proposition).

5. Engagement


Digital marketing helps in engaging users on their favorite platforms be it social media or search engine. Most digital marketing companies try this technique.

6. Reach Target Audience


Digital marketing helps you reach the very particular audience that you are aiming for whether they are kids or adults. Otherwise, your ad might be seen by millions of people for whom it may not even be relevant which will only be a wastage of your budget.

7. Helps in Personalizing


A lot of people still prefer emails as a mode of communication as over emails they have the control to read or not to read it. Digital marketing helps creates a personalization in the message which persuades the user to open it and read.

8. Earn Trust


Businesses can earn trust of the users through their website and social media channels. The customer are able to reach out to the brands whenever they want.

9. Gives a kick start


Its obvious new businesses cannot compete with the big brands (like amazon) but with digital marketing small businesses can also earn revenues by ranking themselves on the search engine results page which is a great kick start.
  

10.  Analytics


Once you set a goal that I will get # number of conversions/sell products, are you always able to reach your goal? That may not happen all the time. So to know what went wrong and what was the main highlight that engaged most users and other details, analytics plays an important role.

11. Creates Value


Every customer needs respect and to be valued. They want the brands that value what according to user is the value. And digital marketing makes it easy to understand the customer and create value.

12.  Users take Action


As we all know the customer is the king and they want to control what they do. This is when digital marketing introduces us to Call to Action buttons.

13.  Generate Revenues


Everybody agrees that the brands who have digital presence earns more revenues than the brands who do not have a digital presence as there are various aspects that attract customers and persuade them to take action.

14. Create Relevancy


Digital marketing helps the brands know what is relevant to their target audience which helps brands improve their relationship with the audience.

15. Keeps Brands Updated


As the businesses try to keep up with the customers needs they also have to be updated about what is the new trend every day so that when demand changes they know it.