In this blog, we will try to include all major Digital Marketing Modules which are necessary to complete a successful Digital Marketing Training course. Good knowledge of all major modules is very important to have a good career in Digital Marketing.
Let’s go through the detailed description of major Digital Marketing Modules here:
Digital Marketing Introduction
This module covers an overview of Digital Marketing, its definition, its importance, its role in today’s world, and a brief introduction of overall aspects of Digital Marketing.
Website Planning and Creation
The first step in Website Planning and Creation is purchasing Web Hosting with the help of which you can upload the pages of your website on the webserver so that it can come live on the internet.
The second step is to plan the Website. It is based on various factors like do u want a Static website, dynamic website, responsive one, or mobile website. The deciding factors also include whether you want to run it for your personal use or business perspective, a blog, or E-commerce.
The third step is to create the one considering all factors stated above.
Search Engine Optimization
In this module, you are taught how to rank your website on the top of search engines. This is the process whereby various means an SEO Specialist works hard to rank a website or a business in the top ranks to provide productivity to the business and a good return on investment.
Pay-Per-Click
Here you will learn how to functionally run Ad campaigns and generate more and more leads by getting more and more clicks and generate revenue for the organization. This campaign is basically run through Google Ads.
Content marketing
In this module Content creation and its promotion are focused on. Content is the King in Digital Marketing and that is why it should be eye-catchy, unique and its relevancy should be proved. Good content can do wonders, it is the major which to a very high extent is responsible for building Brand Loyalty.
Social Media Marketing
Here we learn how you can build your brand image through Social Media Platforms like Facebook, Instagram, Linkedin, Twitter. You can go for organic promotions by using good content, infographics, or video marketing and build brand loyalty among users. Also, you can promote a large number of products and services with the help of Social Media Marketing. The second way is to opt for paid promotion on these social media platforms.
Video Marketing
It is a forward-face marketing strategy that is specially designed to involve videos in marketing campaigns. It can be used for almost everything from promoting your brand to build customer loyalty. Video Marketing is a very effective way to connect to customers in a closer way. It is also seen that customers prefer watching videos more than they prefer reading content.
Web Analytics
In this module, we learn how to track and measure the growth of website traffic. It is simple to use for newcomers and is a very powerful tool for experienced ones. Web Analytics is not only used to measure website traffic but also is a very effective tool used by businesses and market researchers to improve website effectiveness.
Affiliate Marketing
It is a very effective marketing strategy where an affiliate marketer can earn by simply promoting other’s people company’s product. You just need to know valid information about the product, then what you need to do is promote the product and you earn a part of the profit (commission)from the sale of that product. These days many companies are looking for freelance Affiliate marketer to promote their products.
Email Marketing
In this module, you will learn how emails can be strategically used in the most efficient way to communicate with clients and help organizations to generate leads and business through Email Marketing campaigns.
Mobile Marketing
In this module, we learn how mobile marketing has gained so much limelight these days. This is a Digital Marketing strategy that focuses on reaching customers on mobile devices, smartphones, tablets. Mobile marketing is achieved through SMS, MMS, emails, website, mobile apps as now day’s users are more prone to use mobile phones than desktop or laptops and find it easy and handy to use.
Blogging and AdSense
In this module, we will learn how Google AdSense helps bloggers and owners of the website to monetize with the help of Google Ads. You can earn through two ways:
• Number of impressions or page views
• A number of clicks.
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