Top 7 Digital Marketing Skills Required for High Paying Jobs in India

Looking for High Paying Jobs in Digital Marketing?

 

Then you should have good hands-on top Digital Marketing Skills. 

 

There are various sources available to gain knowledge on Digital Marketing skills. There are so many videos on YouTube and various blogs Related to the field. But if you want to master all the skills or one of the major skills, an online digital marketing course will suit you best. Also during this Pandemic, online courses are the best option available which can save your time being wasted and also can be done according to your convenience.

Every Digital Marketing Skill has its own importance and plays an important part in the overall Digital Marketing Campaign. Some of them are listed below:

 

 

 

 

This is one of the very high-demand skills in the Digital Marketing Market. There are immense job vacancies for this skill. Among 100 job postings in a day, there are 14% of jobs require SEO skills. If you are looking for a high-paying job in SEO, you must possess good SEO technical skills such as site maps, server-site settings. Also, you should have good knowledge of tools like Moz, SEMRush, etc.

 

 

It is very different from sending messages through simple mails. An Email Marketing Specialist is responsible for formulating strategies, testing them, and filtering the most suited one. An email marketer should be aware of how to use email marketing tools such as MailChimp, Hubspot, Sendinblue, and others these. These days Email Marketing is one of the best effective ways which help businesses generate prospective leads and an Email Marketer should know to effectively work on it.

 

 

In this Digital Age, Pay-Per-Click is one of the most demanding skills companies are looking for in a digital marketing professional. 7% of companies asked for SEM(Search Engine Marketing) as an important skill to hire candidates and one of the very major facets of SEM is Pay-Per-Click. You require very strong analytical skills and a well-curated marketing strategy to make the Pay-Per-Click plan successful.

 

 

Nowadays, you also need to understand how mobile marketing is different from desktop marketing and what is its value to the business of the company. A mobile marketer should also have a little knowledge about mobile development so it becomes easy for him/her to communicate with the design team and should be able to create an effective strategy that can work for both online and offline modes.

An example of mobile marketing includes SMS Marketing.

 

 

Social Media presence is somewhat mandatory for all organizations for a successful business. Social Media has a very strong influence on users' minds. And this is what a Social Media Marketer needs to do. The professional should know how to create that impact on users' minds so that they can become their Brand loyal. Branding can be so effective on Social Media Platforms these days. Social media marketer should be able to formalize an effective strategy which can give a company the best return on investment. Facebook Ads and Instagram Ads are very good examples of marketing on Social media. You should know how to create responsive Ads and which platform to focus on for your business. Designing Ad campaigns for social media and running them effectively according to the set budget and bringing out the best possible revenue is a quality of a trained Social Media Professional.

 

 

As we know Content is the king of Digital Marketing. Whatever You need to do, wherever you want to do, any strategy, any idea cannot work efficiently and effectively if you don’t have great, unique, and eye-catchy content. Poor content can fail everything in digital marketing no matter how much budget you have or how much you want to spend. That is why companies are always in search of creative minds who can create a content which helps business to generate leads and build brand loyalty.

 

 

13% of companies require people for their businesses who are very good at analytical skills. Together with building inbound and outbound marketing strategies, a good digital marketer should possess great analytical skills in order to analyze them regularly and find out areas of improvement and work on them accordingly.