What are the types of Digital Marketing?

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Published on January 19th, 2022

Digital marketing has become an essential part of an organization’s entire marketing strategy in the last decade. It gives businesses the ability to target their marketing efforts towards a certain demographic, selling their products directly to those individuals.

In this article, we have given digital marketing examples with their respective definitions for your understanding.

Table of Contents

What is Digital Marketing?

As a whole, digital marketing includes a broad range of methods and technology that are used to communicate with customers online. It has transformed the marketing business as an internet marketing method that enables firms to develop a brand identity.

Types of digital marketing:

1. Search Engine Optimization (SEO)

SEO aims to boost a company’s position in Google search results, resulting in more people visiting the company’s website. Search engine optimization (SEO) specialists do this by researching the keywords and phrases people use when looking for information on the web and then incorporating them into their material.

2. Pay Per Click (PPC)

Pay-per-click (PPC) refers to advertising and search engine results paid for and promoted. As soon as you stop paying, the ad disappears off the internet. This is a short-term method of digital marketing. As with SEO, pay-per-click advertising (PPC) is a method of boosting web traffic.

Advertisements in search results, on the web, before YouTube videos, and in mobile applications may all be classified as pay-per-click (PPC) campaigns.

3. Social Media Marketing

Everything a company does on social media is included in this. Although social media is well-known to the general public, marketers must take an integrated and strategic strategy when using it. In the world of social media marketing, there is a lot more to it than merely posting on social media and replying to comments. To be successful on social media, marketers must assess post-performance and formulate plans based on that information.

4. Content Marketing

Storytelling and information sharing are used in content marketing to raise brand recognition. To achieve your objective, if you want a customer, you must get the reader to take action, such as signing up for an email list or making a purchase. Digital video, podcasts, white papers, and e-books are all examples of “content.”

In general, it should put the customers needs ahead of the brands interests or the bottom line. Instead of merely generating one sale, the goal of content marketing is to establish a long-term, mutually beneficial connection with your consumers that will lead to more transactions in the future.

You may include SEO keywords in new website content, which can be shared on social media and email marketing campaigns. This is how content marketing and other forms of digital marketing work together.

5. Email Marketing

According to Rogers, email marketing is still one of the most efficient marketing methods, even as social media, mobile apps and other channels have emerged. Consumers will find value in it and may eventually become customers if used as part of a content marketing plan. According to the American Marketing Association, email marketing experts are well versed in creating attractive campaigns, monitoring client interactions and data, and making strategic choices based on that data.

6. Mobile Marketing

Using mobile devices such as smartphones and tablets, this kind of digital marketing connects with your target demographic. Text messaging, social media, websites, email, and mobile apps all play mobile marketing. Marketers can target customers based on their geographic location or the time of day they attend a business or an event.

7. Marketing Analytics

Digital marketing has several benefits, including that it is very quantifiable and trackable. Coupons and other forms of direct mail were formerly the only marketing materials that you could track. A customer’s coupon usage was a sign that the message was getting through.

Analytical tools enable marketers to monitor user activity at a granular level, including how many times a person clicks a link, how long they stay on a website, how frequently they read an email, and much, much more. Digital marketing performance data may seem like a fire hose, and marketers must have the ability to properly comprehend what the statistics imply and how you can use them to guide strategy.

8. Affiliate Marketing

To bridge the gap between customers and companies, affiliate marketing, also known as influencer marketing, has grown in popularity as an important part of internet marketing.

Experts in their fields and social media influencers are increasingly used in affiliate marketing campaigns. These third-party influencers will partner with your organization in exchange for payment to promote your goods or services in exchange for payment. Influencers will collaborate with your company to generate more revenue and generate new leads via articles, blogs, or videos.

Digital marketers have a role in this, but so do other divisions inside the organization. There are a variety of approaches that may be used to accomplish this.