HomeBlogTypes of Digital Marketing You Should Know
Types of Digital Marketing You Should Know
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Published onJuly 21st, 2022
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Digital marketing in today’s competitive market plays
a crucial role in running a modern business setup. Thanks to digital marketing concepts, managing
marketing strategies have become quick & hassle-free. Some of the different
types of Digital marketing includes- SEO, PPC, Email Marketing, Content
Marketing, Mobile Marketing, and more.
In todays world, several businesses are inclined
towards implementing various types of digital marketing strategies to reach
their target audience and convert them into potential leads. No matter if you
are a small scale, medium or a large enterprise, every types of digital marketing can assist you in reaching your
business goals.
There exist different types of digital marketing that
a digital marketer or somebody interested in the digital marketing field needs
to keep in mind. Below we have mentioned the top 5 different types of digital
marketing for you to explore.
1. Search Engine Optimization (SEO)
SEOis the short abbreviation for Search Engine
Optimization. It is the process of improving the visibility of your website
while people are searching for your products or services related to your
business on popular search engine sites like Google, Bing, etc. The more visibility of your pages is there in
the search results, the greater chances exist for you to get potential leads.
It’s a strategy that helps businesses optimize their content for search
engines. An optimized content leads to an increase in relevant traffic that
will surge over time.
2. Email Marketing
It is a popular kind of digital marketing where you
can make your customers present on your email list aware of new products,
services, discounts, campaigns, webinars, blog posts, and more. It’s a way of
educating your target audience to keep them engaged between different purchases
and help in increasing brand value & customer engagement. Maximum of the
customers has an email address, hence, email marketing is used as a fundamental
form of internet marketing.
3. Pay-Per-Click (PPC)
It’s a kind of online advertising cum
digital marketing model in which an advertiser needs to pay a publisher every
time an advertisement is being clicked. The PPC model is quite beneficial for
both the publishers & the advertisers as for advertisers it offers an
opportunity to advertise their products and services to the target audience and
for the publishers, they can earn a certain amount with every ad being clicked.
Once you opt for PPC, you have to choose your ad to be promoted online, either
within a particular location or worldwide. The cost for a PPC campaign is
determined by the competition for the keywords.
Mobile marketing is one of the types of
digital marketing that aims at reaching your target audience on devices like
smartphones, tablets, and any other electronic devices via email, SMS, social
media, apps, and more. Mobile marketing can vary in terms of formats as well as
the way it appears on various platforms from social media to websites to mobile
apps. Mobile marketing can multiply, drive brand value and demand for a
particular product or service. It does so by aiding mobile devices to connect
with active & real-time consumers.
5. Content Marketing
It is another form of digital marketing
which deals with creating, publishing & distributing content such as
videos, blog posts, ebooks, podcasts, infographics, and case studies for an
online targeted audience. It not only works for promoting a brand but also can
initiate interest in the products & services. Businesses manage profitable
customer action via content marketing. It helps a business owner know what type
of content a target audience is seeking. It also helps businesses understand
how the customer will consume the content.
6. Social Media Marketing (SMM)
Social Media Marketingis a crucial form
of digital marketing where you make use of different social media platforms
like YouTube, LinkedIn, Snapchat, Pinterest, etc to market your products and
create brand awareness. By advancing your image on different social media
channels, you help traffic to your site and social media pages, produce leads and furthermore increment customer engagement.
7. Influencer Marketing
Influencer marketing is the futuristic
form of digital marketing. It makes use of people who are influencers having a
massive following on their social media accounts. The best part is that
organizations make use of them for promoting their products as brand
ambassadors. This helps businesses to get a wider reach of audience.
8. Search Engine Marketing (SEM)
Search Engine Marketing is the act of
promoting a business utilizing paid advertisements that show up on search
engine results pages (or SERPs). Advertisers bid on keywords that search engines, for example, Google and
Bing could enter while searching for specific products and services. SEM’s most
prominent strength is that it offers sponsors the valuable chance to place
their ads before potential clients who are prepared to make a purchase.
9. Affiliate Marketing
Affiliate Marketing is a type of digital
marketing that runs on an advertising model where you tend to promote products
of other companies in return for a commission offered against total sales.
Those who are interested can enter into a partnership with the company &
earn revenue whenever they help them to convert a lead.
10. Video Marketing
Video Marketing is the process of making
use of videos throughout the marketing funnel. It is a well-established fact
that people get attracted to videos rather than static content. Also, close to
80% of people make use of videos & search engines to learn about particular
products and services. This makes sales an easier process.
All About Digital Marketing Strategy
A digital marketing strategy can be defined as a set
of planned actions executed online. The primary goal of this strategy is to
cover particular business goals. In Layman’s terms, this means executing stable
and rational actions at the right time. Digital marketing strategies assist the
business to increase revenue and enhance relationships with their audience. A
well-planned digital marketing strategy is important for management success.
Importance of Digital Marketing Concepts
Digital
marketing concepts are
important for a business. Digital channels use these concepts to market
products and services; intending to reach consumers. Business owners who
acquire a clear knowledge of such concepts can use websites, search engines,
mobile devices, and social media for market promotion.
Moreover, digital
marketing concepts are used widely to promote a business product or brand.
This is done by utilizing electronic devices or the internet.
Conclusion
In conclusion, we can say that digital marketing
assists every business in outreach their desired customers online. So, you must
stick with any of the above-mentioned digital marketing strategies to stay at
the top of the online business domain.
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