Digital marketing in today's competitive market plays a crucial role in running a modern business setup. Thanks to digital marketing concepts, managing marketing strategies have become quick & hassle-free. Some of the different types of Digital marketing includes- SEO, PPC, Email Marketing, Content Marketing, Mobile Marketing, and more.
 
In todays world, several businesses are inclined towards implementing various types of digital marketing strategies to reach their target audience and convert them into potential leads. No matter if you are a small scale, medium or a large enterprise, every types of digital marketing can assist you in reaching your business goals.
 

Types of Digital Marketing You Should Know

 
There exist different types of digital marketing that a digital marketer or somebody interested in the digital marketing field needs to keep in mind. Below we have mentioned the top 5 different types of digital marketing for you to explore.
 

1. Search Engine Optimization (SEO)

 
SEO is the short abbreviation for Search Engine Optimization. It is the process of improving the visibility of your website while people are searching for your products or services related to your business on popular search engine sites like Google, Bing, etc.  The more visibility of your pages is there in the search results, the greater chances exist for you to get potential leads. It's a strategy that helps businesses optimize their content for search engines. An optimized content leads to an increase in relevant traffic that will surge over time.
 

2. Email Marketing

 
It is a popular kind of digital marketing where you can make your customers present on your email list aware of new products, services, discounts, campaigns, webinars, blog posts, and more. It's a way of educating your target audience to keep them engaged between different purchases and help in increasing brand value & customer engagement. Maximum of the customers has an email address, hence, email marketing is used as a fundamental form of internet marketing.
 

3. Pay-Per-Click (PPC)

 
It's a kind of online advertising cum digital marketing model in which an advertiser needs to pay a publisher every time an advertisement is being clicked. The PPC model is quite beneficial for both the publishers & the advertisers as for advertisers it offers an opportunity to advertise their products and services to the target audience and for the publishers, they can earn a certain amount with every ad being clicked. Once you opt for PPC, you have to choose your ad to be promoted online, either within a particular location or worldwide. The cost for a PPC campaign is determined by the competition for the keywords.

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4. Mobile Marketing

 
Mobile marketing is one of the types of digital marketing that aims at reaching your target audience on devices like smartphones, tablets, and any other electronic devices via email, SMS, social media, apps, and more. Mobile marketing can vary in terms of formats as well as the way it appears on various platforms from social media to websites to mobile apps. Mobile marketing can multiply, drive brand value and demand for a particular product or service. It does so by aiding mobile devices to connect with active & real-time consumers.
 

5. Content Marketing

 
It is another form of digital marketing which deals with creating, publishing & distributing content such as videos, blog posts, ebooks, podcasts, infographics, and case studies for an online targeted audience. It not only works for promoting a brand but also can initiate interest in the products & services. Businesses manage profitable customer action via content marketing. It helps a business owner know what type of content a target audience is seeking. It also helps businesses understand how the customer will consume the content.
 

6. Social Media Marketing (SMM)

 
Social Media Marketing is a crucial form of digital marketing where you make use of different social media platforms like YouTube, LinkedIn, Snapchat, Pinterest, etc to market your products and create brand awareness. By advancing your image on different social media channels, you help traffic to your site and social media pages, produce leads and furthermore increment customer engagement.
 

7. Influencer Marketing

 
Influencer marketing is the futuristic form of digital marketing. It makes use of people who are influencers having a massive following on their social media accounts. The best part is that organizations make use of them for promoting their products as brand ambassadors. This helps businesses to get a wider reach of audience.
 

8. Search Engine Marketing (SEM)

 
Search Engine Marketing is the act of promoting a business utilizing paid advertisements that show up on search engine results pages (or SERPs). Advertisers bid on keywords that search engines, for example, Google and Bing could enter while searching for specific products and services. SEM's most prominent strength is that it offers sponsors the valuable chance to place their ads before potential clients who are prepared to make a purchase. 
 

9. Affiliate Marketing

 
Affiliate Marketing is a type of digital marketing that runs on an advertising model where you tend to promote products of other companies in return for a commission offered against total sales. Those who are interested can enter into a partnership with the company & earn revenue whenever they help them to convert a lead.
 

10. Video Marketing

 
Video Marketing is the process of making use of videos throughout the marketing funnel. It is a well-established fact that people get attracted to videos rather than static content. Also, close to 80% of people make use of videos & search engines to learn about particular products and services. This makes sales an easier process.
 

All About Digital Marketing Strategy


A digital marketing strategy can be defined as a set of planned actions executed online. The primary goal of this strategy is to cover particular business goals. In Layman's terms, this means executing stable and rational actions at the right time. Digital marketing strategies assist the business to increase revenue and enhance relationships with their audience. A well-planned digital marketing strategy is important for management success.

Importance of Digital Marketing Concepts


Digital marketing concepts are important for a business. Digital channels use these concepts to market products and services; intending to reach consumers. Business owners who acquire a clear knowledge of such concepts can use websites, search engines, mobile devices, and social media for market promotion.
Moreover, digital marketing concepts are used widely to promote a business product or brand. This is done by utilizing electronic devices or the internet.

Conclusion


In conclusion, we can say that digital marketing assists every business in outreach their desired customers online. So, you must stick with any of the above-mentioned digital marketing strategies to stay at the top of the online business domain.