Introduction

 

It's no secret that in today's market, the more targeted and efficient your paid adverts are, the more clicks you receive, increasing your likelihood of luring new customers. It should not be surprising that businesses in all sectors have begun to use Google Ads more often. Maybe you came across an advertisement for a travel app when reading about any destination. Or you were looking for recipes and came upon a discount in the Google search outcomes that made you decide to enroll in a cooking class.  As with everything that at first seems difficult, breaking down Google advertising into its parts makes it much easier. In this blog, we will discuss some of the Google ads uses for sales.


 

What Are Google Ads?


 

When you, the advertiser, pay per click or impression (CPM) on an ad, you are using Google Ads, a paid advertising platform that falls under the pay-per-click (PPC) marketing category. Using Google Ads is a successful technique to attract people who are a good fit for your company and are looking for goods and services like what you provide. You may improve the number of phone calls, in-store visits, and internet traffic with Google Ads. You may design and distribute scheduled adverts to your target audience with Google adverts (on desktop and mobile). Your company will thus appear on the search engine results page (SERP) when your ideal clients use Google Search or Google Maps to browse for goods and services like yours.
 

In this method, your advertisement is seen by your target market at the right time. Recall that the platform's ads can also appear on YouTube, Blogger, and the Google Display Network. Over time, Google Ads will also assist you in analyzing and improving those advertisements to reach more people and enable your company to do all its paid campaign objectives.


 

Why Use The Google Ads System?


 

There are other paid advertising systems like Google Ads. Below are some of the 

 

Google ads benefits :
 

  • Set a $5 flexible spending limit.
  • Pay per click, so you only pay often when someone visits your website.
  • Turn spending on or off with ease.
  • Find out how your campaign is performing fast and in numbers.
  • An audience can be targeted based on their demographics, interests, previous experiences with your brand or website (such when they visited a particular page or abandoned their basket), particular behaviors, and other traits.
  • Get your campaigns to a huge audience.



 

How Many Types Of Google Ads Are There?

 

 

With Google Ads, there are 8 distinct types of advertising campaigns:
 

  1. Search – On Google search results pages, you'll find text adverts.
  2. Display – websites or Gmail can show display-image advertising.
  3. Video – On YouTube, there is video advertising.
  4. Shopping – Product listings in the Google App Store, shopping,
  5. App – widespread app promotion
  6. Smart – On Google and the internet at large, intelligent yet straightforward automated ads
  7. Local – Drive clients to a physical site with local marketing
  8. Discovery  – When Google's feeds are open, Discovery displays ads on them.

 

 

Our Learners Also Read: A Beginner’s Guide To Using Google Ads
 


 

5 Types Google Ads To Boost Your Sales


 

Let's explore the five Google Ads campaign types and how you can use them to promote your company now that you are familiar with the fundamentals of Google Ads.

 

1. Create Brand Exposure With Display Ads

 

While search ads are text-based and allow you to target particular keywords, display ads are image-based and let you target people who are interested in your products but are not looking for them. If you want to raise brand awareness, connect with potential customers in the buying cycle.  With the use of display ads, you can present your company to niche target markets that are sure to be interested in what you are selling. In comparison to using only search ads, you can reach more people this way.

 

2. Reach A Targeted Audience With Video Ads

 

It is a fact that YouTube is a search engine for videos only and is owned by Google. Hence you can target your potential customers there based on what they are viewing.  Your YouTube video ad campaigns are displayed in the search results as well as before, during, and after YouTube videos. The best purpose for it is to get your goods or services in front of the right people.

 

3. Advertise To Consumers Who Are Ready To Buy With Shopping Ads

 

Products are the focus of Google Shopping Ads. For Google's product searches, they are just shown. Contrary to standard search ads, shopping ads also show a product's name, price, retailer name, and reviews. In essence, they notify clients about important product details before they visit an online store.

 

4. Boost Your App Installations With App Ad Campaigns

 

Does your company have a mobile app? You can advertise it using Google Ads across the company's most popular sites, such as Google Play, YouTube, Search, and the Google Display Network. You don't have to make separate ads for App campaigns, in contrast to other Google Ads ad kinds. Your adverts are instead created for you. As well as the languages and areas for your campaign, provide some text, a beginning bid, and a budget. If HTML5 assets apply to your company, you can also include them. After then, Google adverts will change this information for a variety of adverts across different formats and networks.

 

5. Google Search Ads Can Help You Draw In Customers Looking For Your Goods

 

Text advertisements that appear on Google search engine results pages (SERPs) are known as Google search advertising. Your search advertising may show up at the top of the page above the organic search results or at the very bottom. You may reach customers who are looking for your goods and services by focusing on keywords with buyer intent.  Depending on your bid amount, your ad campaign may appear at the top or bottom of the SERPs. Your visibility increases as your bid increases.


 

Conclusion


 

One of the most misunderstood venues for paid advertising is Google Ads. Despite the unique chance it presents to market its goods to people who are on the lookout for them, many business owners underutilize Google Ads in favor of sponsored postings on social networking platforms like Facebook. Google provides you with access to a wide range of advertising solutions. Google Ads has a difficult user interface and a long learning curve. If you don't know what you are doing, you could target a large audience and spend money without seeing any return.

 

digital marketing certification course