10 Ways Python Can Boost Your Technical SEO

Introduction

In today's world, technology is completely transforming every aspect of our lives. Even SEO practices are made easier with languages like Python. It makes it easier to automate tasks that may take days, weeks, or months to complete. SEO professionals are now using automation for finishing repetitive tasks using Python. Moreover, it provides easy-to-learn syntax readability and reduces the cost of maintaining a program. Python is used in SEO through natural language processing, search/crawl data analysis, and automation of SEO tools. Read on to know SEO tasks that can be automated with Python. It can avoid running tedious tasks that take a lot of time to do. 

How Python Can Improve Technical SEO?

Since this language is open-source and object-oriented, it can speed up boring and repetitive SEO tasks. Python enables SEO professionals to spend more time finding solutions. They can just be stuck with identifying problems. Python can handle that part effectively. Many big organisations work on implementing tools for SEO with Python. 

Here are 10 ways to improve SEO tasks using Python scripts:

1. Visibility Benchmarking 

It is the process of reviewing a site’s current visibility against competitors. It helps identify the gaps in current keyword or content coverage.  With  Python scripts,  you can automate the process. Also, it can analyse cross-site traffic with overlapping keywords. Hence you can capture untapped audiences and find content gaps.

2. Site Analysis For Critical Issues 

With the aid of SEO analyzer API, you can analyse the structure of a site. It crawls the site and counts words in the body of the site. It will also warn of any EO-related issues. The major features it covers are Word count Page, Title Meta Description, Keywords on-page, Warnings, Missing title, Missing description, and Missing image alt-text.

3. Intent Categorization 

It is a part of the visibility benchmarking process. This is an exhausting process done manually. Heavy sites with thousands of keywords, can do automated intent classification using deep learning. It relies on sophisticated neural networks. Here also, Python is the most common language due to its extensive library.

4. Analytics 

Analytics tools are crucial to tracking audience behaviour and engagement. For instance, the Google webmaster tool uses Python scripts for tracking and fetching data. These open-source libraries can transfer the data directly into the document files.

5. XML Sitemaps 

These maps act like actual maps of a website. It lets Google know about the most important pages. Also, it informs which pages it should crawl. With the help of Python scripts, you can create custom XML sitemaps. It includes only the pages you are interested in deploying on your server and submitting to Google Search Console.

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6. Response Code Analysis 

Links act as a signal for Google and other search engines. They are important for improving organic visibility. A Python script called Pylinkvalidator checks all the URL status codes. It ensures there are no broken pages or pages redirected to another URL. 

7. Python For Google Ads & Google Search Console

The Google API for its ad platform can automate PPC-related tasks. There is a list of them on the Client Library page. With PPC ads, you can convert to make your  ROI as high as possible. Search data from the Search Console helps find areas that need improvement. 

8. Asynchronous Coding in real-time

Since there are no deadlocks or research contention, writing and maintaining asynchronous programs in Python is easy. Every unit of this code runs independently. It enables you to deal with several issues quickly.

9. Find Duplicate Content 

Identifying and removing near-duplicate content is crucial for any website. Algorithms like Longest Matching Subsequence (LMS), can return the length of the longest string found in two contents. It can identify which content needs to be rewritten. Hence you can avoid duplicate content that harms rankings.

10. Website Speed Monitoring And Optimization

If there are a large number of web pages on a domain, then testing each one of them becomes tedious. This time-consuming process can be automated by Python libraries. For instance Selenium, Pandas, and BeautifulSoup.

Benefits Of Python For SEO 

In the process of automation, you can follow different approaches. For instance, using a pre-built tool like ScrapeBox you can write your scripts. These scripts can automate the tasks you want to do. Also, make sure you have a good understanding of Python and SEO before combining them. Overall, it is one of the best languages to learn if you’re looking to make your career in  SEO. It has multiple applications that can automate many SEO tasks. Tasks like keyword research, link building, and web scraping are easier with Python for SEO. Python has many benefits for SEO experts in many ways. It can automate repetitive and low-level operation tasks. Otherwise, it takes a large amount of time to complete. Python enables technical SEO to work more efficiently with large amounts of data. It helps in making more data-driven decisions. In turn, provide valuable returns on your work and your client’s work.

Conclusion 

Automation is improving the work of SEO professionals. They can save time and be more efficient with Python. They can focus on other strategies to improve their client’s organic performance. Python is a very efficient programming language. It can help automate time-consuming tasks and complete them in minutes. Also, there is no or little programming experience required for ways to improve technical SEO.

In addition, Google has become more sophisticated with improvements in machine learning over time. Nowmore and more elements will be automated in SEO. Hence SEO professionals need to get familiar with the technology. Programming languages like Python can give them an advantage in time and efficiency.To master your technical skills, you can join the expert courses offered by The IoT Academy. 

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