Digital Marketing is such an emerging field that it provides plenty of job opportunities majorly for the youth and also for another age group. It is one of the most promising fields in today’s era. Almost Everything around us in today’s world is online. And online is the need of the hour.
So, this is the growing digital age and if u are interested or looking for something good for you in this field, need not worry at all. You have enormous options available and your career in
Digital Marketing is absolutely bright.
Career Opportunities In Digital Marketing
So today, here, I am going to share some very good career opportunities in Digital Marketing by dividing them into various segments. Let’s have a look:
Social Media Manager
Now, here comes this position of Social Media Manager when you are already experienced in this segment of Digital Marketing for around 4-5 years.
We can divide this role into two parts. In one part you have to publish and manage your own content on various social media platforms, review them on a timely basis and monitor the engagements and plan accordingly.
In the second part comes all the paid promotions. Like we can take the example of Facebook which is now has become a little complicated as new features and options are added every day and it is not as simple as it was before. So handing all paid campaigns requires a specialist.
SEM(Search Engine Marketing) Specialist
It is a very important part of Digital Marketing and in broad terms, it refers to marketing via search engines and as we all know Google is the biggest search engine it majorly means Marketing through Google Ads.
Now, these role requirements vary from company to company. As in a small company, this role is untaken by the digital marketing manager itself but in larger companies, SEM specialists are hired separately to look after all SEM roles.
The most important work of SEM specialists is to get a maximum number of leads, clicks in the given budget. Their work includes keyword research, running Ad campaigns, and evaluating Ad campaigns.
The experience required for this role varies between 0-5 years depending on the company size.
SEO (Search Engine Optimization) Executive
The one good at this skill can do wonders for any organization. She/he can save so much of the company’s budget by attracting traffic from
Google free of cost instead of spending a lot of budget on Google Ads Campaigns. There are plenty of tools available for this individual like
webmaster tools, keyword planner,Moz.com and many more with the help of which he/she can improve the performance of your business on search engines. Most of the
SEO executives usually report to the
Digital Marketing Managers. They are individual contributors’.
The experience required for this profile is usually between 0-5 years.
Content Managers
This is a very promising role in Digital Marketing Industry. Content is the king of digital marketing. All the organizations whether Big or Small are looking for creative people who can think out of the box and create something unique, eye-catchy, and interesting which can easily connect with the users and convert them into clients. Their work contributes to the website blogs, social media contents, email communications, brochures, pamphlets, guest blogging, e-book publications, etc.
They also have to take into account all ethics related to content marketing. For example, there should be no duplication, no plagiarism, etc. There is no particular qualification for the job but a good digital marketing certification or MBA degree is an Advantage.
The experience required for this job varies between 3-5 years
Digital Marketing Managers
This role requires experience of 5+ years.
If you are in the Digital Marketing field for some years and you are proficient in all the segments of Digital Marketing that usually include Search Engine Optimization, Search Engine Marketing, Content Management, Email Marketing, Social Media Marketing, then you can get hired for this job profile. Usually, all other employees hired for other roles in Digital Marketing report to Digital Marketing Manager. And the Digital Marketing Manager's role is to work in accordance with all other segments of the field, build a road map, guide the team and work closely with the team to get the best results. The salary range for this role is between 15-20 LPA but it can go higher than 40 LPA.
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