7. Local SEO
Local SEO strategy is a perfect search engine optimization choice for local businesses. It helps businesses gain increased visibility in local search results on Google. The term ‘local SEO’, targets the local audience by examining their behavior through past search history. Local business owners use local SEO practices to rank higher in the search results. Such a type of SEO benefits from generating traffic on the local map pack also.
You need to create an account on ‘google my business. You also have to add your business name, address, and contact details on all pages of your website. Finally, include the Local Business schema on the website’s homepage. All these steps can help you rank higher.
8. Content SEO
Another name in the list of different types of SEO is Content SEO. It’s all about creating unique content in terms of blogs, graphics, or videos. Content search engine optimization helps websites rank higher in SERPs. When you opt and work with Content SEO, you need to maintain three aspects – copywriting, site structure, and keyword strategy. Be smart and work on the three strategies in a balanced form. Remember, quality content check before publishing, making necessary to old content on the site all comes under the ambit of content SEO.
9. Ecommerce SEO
Ecommerce SEO is one of the best ways of getting traffic by paid search, but the SEO costs seem much less. It helps in increasing the visibility of your online store while allowing the website to rank higher whenever someone searches for a product or service which you have and can drive more sales and traffic to your site.
10. Mobile SEO
When you look for different types of SEO, Mobile SEO is a must. It refers to optimizing a site for search engines as well as confirming a responsive site on all mobile devices. Around 60% of the google searches are being achieved on mobile/tablet devices.
With the Internet shifting from the traditional desktop to mobile devices, Mobile SEO has gained momentum in recent times. When you work on this SEO technique, make sure that your website doesn’t lag. Also, ensure a user as well as mobile- friendly website.
11. International SEO
International SEO lets you improve your website’s organic traffic via different areas and languages. If you want to succeed at international SEO, you need to cater to your target market’s cultural context and allow them to make transactions in their own currency and language. It is important to make use of the right format for dates and times based on the place they are listed.
12. Negative SEO
Negative SEO is one of the different types of SEO. As per its name, such an SEO practice is unethical. It aims to reduce your competitors’ search rankings and indirectly helps you overtake your website in terms of traffic and audience. Negative SEO strategies work via hacking someone’s site and adding a large number of low-quality links to it. It also refers to negative feedback or reviews published on other websites.
Final Thoughts
We hope this blog has helped you in understanding about different types of SEO and while reading this piece of content you can decide which one to opt for according to your targeted audience, reach, business goals and marketing strategies. One of the best ways for improving your website’s visibility on Google is through search results and there can be no better way than applying good SEO tactics.
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