To run the best Instagram marketing campaigns can be challenging at times. It takes a lot of planning, drafting, research, and continuous efforts. A social media influencer campaign is highly crucial for a brand. Influencers, marketers, and investors are now passionate content creators. Why? Because, now, influencer campaigns emerge as an indispensable part of every brand’s marketing strategy.
Eying to the continual search for creative content by popular brands & marketers, it’s high time to explore successful examples of Instagram marketing campaigns. In this article, you will get to learn the 10 best influencer campaigns that brands have achieved in the last few decades.
Why are Instagram Marketing Campaigns Popular?
We live in a modern world that’s influenced by social media marketing strategies. Instagram emerges as the most relatable choice for brands. Because Instagram is the hub of media and records the largest number of active users.
Influencers show high interest to collaborate with brands. This collaboration offers them the authority to build powerful social media marketing campaigns.
Top influencer marketing campaigns are successful only when marketers understand their objectives and expected outcomes. A creative strategy helps marketers create outstanding Instagram marketing campaigns. Influencer campaigns are also about targeting the potential audience, designing relevant content, and opting for the right platform.
Top 10 Successful Instagram Marketing Campaigns
1. OnePlus
OnePlus is a marketable cell phone brand with a huge number of followers on Instagram. This brand is known as one of the best Instagram marketing campaigns. The brand had already allured influencers and celebrities for its new model launches. OnePlus 8 is a hot launch that received good feedback.
Both OnePlus and OnePlus 8 encouraged Instagram users to click and send creative pictures. The strategy for product marketing was a representation of the letter ‘T’ for its 6T launch on the pictures clicked. Many influencers recognized the marketing plan, so, the brand shall use the same strategy and use the number 8 for its new launch.
2. Nescafe
Who had not heard about the popular coffee brand Nescafe? This brand is already the talk of the time in the influencer marketing game. The COVID pandemic and the lockdown scenario promoted the Dalgona Coffee trend. Many Instagrammers and influencers tried to make the Dalgona coffee and got featured.
With a huge number of Instagram influencers tagging themselves with brand-related hashtags, Nescafe banked a lot. On the Instagram feed, you can analyze the positive response with mind-blowing coffee photographs.
3. Audi
Audi is an example of a luxury brand that gained marketing success on social media platforms especially Instagram. Audi had charmed the Indian cricketer Virat Kohli with its flagship SUV Audi Q8. Virat became the first customer to invest in and promote the brand Audi Q8. The Indian Cricket captain has 200 million followers on Instagram and his popularity on social media is unmatchable. This helped the brand and gave amazing visibility for its launch.
4. Daniel Wellington
Daniel Wellington the Swedish Watch Brand is successful largely because of influencer marketing. The luxury watch brand ruled the market through social media. It allured many top Instagram influencers thereby generating sizable sales. The watch brand offers free watches to influencers and great discount coupons. Hence, it emerges as one of the best Instagram marketing campaigns.
5. Clinique
Clinique is a world-renowned skincare brand that had already roped in mega influencers for its social media influencer campaign. During the launch of its custom-blend skin hydrator, Clinique collaborated with Emilia Clarke and Radhika Apte. The Bollywood stars are Instagram influences with a great fan following on Instagram. The marketing strategy, hence, worked for their product launch.
6. H&M
H&M is a well-liked clothing brand that often features influencers dressed in its favorite collection. This brand is quite active on Instagram stories and hence it enjoys a lot of attention from the users. H&M features fashion influencers and even collaborates with them to unveil its new collections. Nyden is an H&M Instagram influencer who targets new millennials for brand promotion.
7. Gillette India
The familiar shaving goods brand Gillette performed many influencer marketing campaigns to compete with the new players in the market. Gillette is one of the most successful influencer marketing examples India. The brand mainly targets mega and micro-influencers for its campaigns on Instagram. Celebrity Stylish Aalim Hakim & Faye D’Souza became the influencers marketing Gillette’s Instagram campaign.
8. Johnnie Walker
Johnnie Walker has recently launched its new cocktail Johnnie Ginger. To market this launch, the brand collaborated with many popular influencers on Instagram. The influencer campaign followed a straightforward strategy. Natasha Shrotri became one such influencer to post pictures with the newly launched cocktail with the required hashtags. Every post on Instagram was set around the conception of a happy time with friends and Johnnie Ginger.
9. Urban Decay
The popular makeup brand Urban Decay records one of the best influencer campaigns. The brand is known for its unique eyeshadow palettes. The brand not only just collaborates with influencers and posts their pictures, rather it labors to create readable content for its followers. Many makeup influencers on Instagram collaborated with Urban Decay. The YouTuber Bailey Sarian recently hosted tutorials for the brand which allures more audience engagement.
10. Mia by Tanishq
The new-age jewelry brand Mia relies on an influencer marketing campaign for huge profits. The brand targets millennials. It collaborates with several Instagram influencers for categorizing its lightweight jewelry. The brand releases its promotional posts on special days like Women’s Day, Mother’s Day, Friendship Day, etc. Mithila Palkar who has 3.6 million followers on Instagram became the influencer promoting campaign by Mia.
Conclusion
So, these are the top 10 influencer marketing plan template that will surely inspire you. The content and the influencer representing a particular brand decide its success rate. If you are also interested in beginning a start-up, do use an influencer marketing campaign. You must use those platforms which help you acquire relevant influencers. Also, focus on influencers’ followers and engagement & have the patience to see the results of influencer marketing campaigns.
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