Introduction
The digital marketing industry is growing and evolving progressively in recent times. It offers high-paying digital marketing salary packages making the scope of digital marketing quite promising. Are you a fresh college graduate and looking forward to pursuing a career in digital marketing? Well, in this case, you'll want to know scope, applications, career prospects along with digital marketing salary figures. In this blog, we shall explore digital marketing salaries in 2022 for various digital marketing job roles. Remember, the salary range depends on the skills needed for each job role.
Who Earns the Highest in Digital Marketing?
A digital marketing manager earns the most in digital marketing. As a Digital Marketing Manager in India, you can earn as high as INR 7.2 Lakhs per year. Such professionals who have 2-9 years of experience in this job role can enjoy an average salary worth INR 13.9 Lakhs per year. Google and Amazon are the top 2 leading companies hiring digital marketing managers in India.
High-Paying Jobs & Salary Packages in Digital Marketing
1. Digital Marketing Manager
A Digital Marketing Manager earns the highest salary in digital marketing. In India, the average salary for a Digital Marketing Manager is 7.2 Lakhs per year (INR 60.0k per month). The basic job role here is to develop multi-channel marketing schemes and decide on marketing campaigns cost-effectively. To acquire this lucrative job role, master skills like result-driven data analysis, email marketing, and implementing search results.
2. SEO Specialist
Search engine Optimization Specialist is another career in digital marketing that pays you high. SEO Specialists' salary ranges from INR 1.9 Lakhs to INR 8.7 Lakhs with an average annual salary worth INR 4.1 lakhs. The primary job role here is to generate targeted website traffic and rank the website on Google's first page for relevant keywords. To acquire this job role, you need to have certain skill sets like keyword research, SEO copywriting, planning, and decision-making.
3. Data Analyst
Data Analyst is a job role that holds a rank in the list of highest salary in digital marketing. The average Data Analyst Salary in India is INR 7.7 Lakhs per annum. As a Data Analyst, you have to interpret data and transform the same into information & insights. Skills required for this job role are data cleaning, data visualization, and statistical knowledge.
4. Pay Per Click Specialist/Analyst
Pay-per-click Analyst is one of the most popular digital marketing careers in 2022. The average salary enjoyed by PPC Specialists in India is INR 5.4 Lakhs per year. PPC specialists are professionals who have to manage internet advertising and plan and optimize the effectiveness of online advertising campaigns. You can make a career as a PPC analyst with in-depth knowledge of demand-side platforms.
5. Social Media Marketing Specialist
A social media marketing specialist gets a lucrative salary package. With 4+ years of experience as a social media specialist, you can earn as high as INR 9.1 lakhs. The average salary for this job role in India is INR 4.1 Lakhs. Social Media Marketing Specialists design and implement social media strategies for a company. Skills required are creativity, writing ability, & excellent communication.
6. Content Strategist
A digital marketing specialist salary as a content strategist ranges from INR 3.0 Lakhs to INR 14.5 Lakhs. The average annual salary enjoyed by these professionals is INR 6.0 Lakhs. As a content strategist, you have to create target audience profiles and manage social media campaigns. Proficiency in copywriting, unmatched communication skills, and understanding of SEO and digital marketing are some required skills here.
7. Product Marketing Manager
Product Marketing salary in India ranges from INR 3.4 Lakhs to INR 35.1 Lakhs. The average annual salary figures to INR 10.0 Lakhs. As a product marketing manager, you have to market, advertise and promote an organization's goods and services to its target audience. You also need to manage product budgets. Creativity, strategic planning, research, and analysis are some of the in-demand skills.
8. Marketing Automation Specialist
The average salary for Marketing Automation Specialist Salary in India is INR 8.0 Lakhs per annum. As a marketing automation specialist, you have to develop and manage the marketing automation platform/strategies. These professionals also work towards improving promotional campaigns in a company. Creativity, technical skills, and project management skills are a must for building a career here.
9. Visual Designer
The annual salary figures for Visual Designer in India range from INR 3.0 Lakhs to INR 14.0 Lakhs. The average annual salary is worth INR 6.0 Lakhs. Design interface for web applications, production assets, infographics, logos, etc with creative software. Candidates with a bachelor's degree in graphic design, fine arts, or visual communications can apply for this lucrative digital marketing career path.
What's the Scope of Digital Marketing?
Digital marketing is an industry that has already witnessed a steady increase in recent years. This growth trend is expected to go upward in the upcoming years as well. Several career opportunities will keep on coming in this domain and talented digital marketing professionals will earn handsome salary packages.
The scope of digital marketing is so bright that the market will rise to worth $160 billion by 2025 (as stated by analysts). This rise is magnificent because it's thrice the market value as of now. The future generation will easily adapt to the digital world. Such companies who are left behind to join the digital marketing world will soon invest in it highly.
Final Takeaway
Experience, skills, job title, credibility, and geographical locations affect the digital marketing salary for freshers. These factors determine the average salary range. Nevertheless, it is safe to conclude that a digital marketing salary is a definite bonus! Work as a digital marketer now and enjoy highly lucrative salary packages.
