This module of the digital marketing certification course, will
teach you the basics and core concepts of digital marketing.
You'll learn why digital marketing is crucial in today's world
and explore its evolution over time. We'll discuss the latest
trends shaping the industry and how to set clear goals and
objectives for your digital marketing campaigns, ensuring you
have a solid framework for success.
- Understanding Digital Marketing Concepts
- Importance of Digital Marketing in Today’s World
- Digital Marketing Trends and Evolution
- Setting Clear Goals and Objectives
Get ready to build a strong online presence! This digital
marketing certification course module covers the fundamentals of
website creation, search engine optimization (SEO), and social
media optimization (SMO). You'll learn the ins and outs of SEO,
including keyword research, on-page and off-page optimization,
and technical SEO practices. Here, you will also explore how to
leverage social media platforms effectively, create engaging
content, and build and manage thriving social media communities.
- Fundamentals of SEO, Keyword Research and Analysis
- On-Page and Off-Page Optimization & Technical SEO
- SEO Tools and Analytics
- Leveraging Social Media Platforms, Creating Engaging Content
- Building and Managing Social Media Communities
- Social Media Advertising Strategies
The best digital marketing institute in Noida will help you gain
a comprehensive understanding of pay-per-click (PPC)
advertising, including meta ads, Google Ads, and Bing Ads.
You'll learn how to conduct keyword bidding, create compelling
ad campaigns, and effectively manage your advertising budget.
We'll also cover how to analyze ad performance to optimize your
campaigns for maximum results.
- Understanding Paid Advertising
- Meta Ads, Google Ads & Bing Ads
- Keyword Bidding and Ad Campaign Creation
- Budgeting and Ad Performance Analysis
Email marketing and content marketing are powerful tools in your
digital marketing bucket. In the fourth module of the digital
marketing certification course, you will harness the potential
of these strategies to engage your audience and drive
conversions. You'll learn how to create impactful email
campaigns, build valuable content that resonates with your
target audience, and utilize analytics tools to gain valuable
insights into your marketing efforts.
- Email Marketing Fundamentals and Analytics
- Creating Effective Email Campaigns and Email Lists
- Content Planning, Creation, and Distribution
- Data Interpretation and Reporting
- Conversion Rate Optimization (CRO)
Now that you've mastered the basics in the digital marketing
certification course, it's time to level up! This module focuses
on advanced digital marketing practices, including mobile
marketing strategies. You'll learn how to optimize your
campaigns for mobile devices, reach mobile users effectively,
and stay ahead of the curve in an increasingly mobile-centric
world.
Crafting a winning digital marketing strategy is essential for
success. In this module, you will learn about the various
strategic aspects of digital marketing, including planning,
execution, and monetization strategies. You'll learn how to
develop a comprehensive digital marketing plan that aligns with
your business objectives and drives measurable results.
Equip yourself with the tools of the trade! In this final module
of the digital marketing certification course, we'll explore a
range of digital marketing tools and platforms that will
streamline your workflows and enhance your campaigns. After
completing the online or offline course you will get a globally
accepted course + 3-month internship certificate from The IoT
Academy. You'll also have the opportunity to earn
industry-recognized certifications from various online marketing
platforms. This validates your expertise and prepares you for a
successful career in digital marketing.
